Measuring Campaign Outcomes: How QSR Brands Can Take Advantage of CTV To Drive Business Metrics
With consumers adopting streaming TV at a rapid pace, QSR brands are increasingly investing in CTV to connect with their target audiences. BIA forecasts total QSR spending in CTV will more than double from $40.9 million in 2021 to $86.6 million by 2025. The combination of granular targeting, attribution and real-time optimization on the largest screen in the household makes CTV an invaluable channel for QSR advertisers. In our session, we will also look at a case study highlighting how a major QSR brand has leveraged CTV to tie campaigns back to strategic metrics and earn a significant return on ad spend.
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