MediaPost Marketing Automotive: The Conference at the Los Angeles Auto Show

Driving Success: How to Leverage CTV Audiences For The Modern Auto Shopper

CTV has opened up new avenues for advertisers to reach in-market auto audiences through granular audience targeting, brand-safe viewable environments, competitive conquesting, and frequency capping across digital and linear using ACR. Join our session where we will discuss our latest research report, ‘The Big Shift’ focused on the shift in behavior of auto audiences towards CTV. The session will talk about a recent successful auto campaign and explore how brands can leverage this change in consumer viewing trends to ensure every ad dollar is being spent efficiently and effectively.

Join our hybrid session on November 17 at 2:45 pm PT. Learn more about the virtual and in-person session in Los Angeles here. Register here.

Set up a meeting to learn more about LG Ad Solutions by contacting us here.

 

Speaker: Adam Zaff
Sr. Account Director – Automotive

As Senior Director of Automotive Sales (West) for LG Ad Solutions, Adam Zaff helps automotive brands utilize the Advanced TV landscape to engage their target audiences. Adam has spent the last 12 years honing his experience in the Digital Media space. Before joining LG Ad Solutions in 2021, he spent almost 6 years leading West Coast Automotive Sales for Viant Technology, focusing on the evangelization of “people-based” marketing and its inherent advantages for an omni-channel approach. He holds a BA in Communications and Media Studies from Fordham University and currently resides in Marina del Rey, CA with his wife and daughter. When not at work, Adam and his family can usually be found collecting new passport stamps.