ThinkLA – Auto Breakfast: Reinventing the Automotive Marketing Model

Spotlight Sponsor – LG Ad Solutions

The automotive landscape is changing at breakneck speed. The last 18 months moved the auto industry ahead faster than anyone could have ever forecasted. With pandemic conditions accelerating the demand for non-contact shopping, OEM’s and dealers embraced digital retailing tools to meet consumer needs. The business has embraced frictionless shopping, leading to a collapse of the purchase funnel and a re-imagining of the consumer journey as the buyer and OEM find new ways to connect with each other.

With increasing inventory issues stemming from global chip (and product) shortages, dealers have begun to rethink their business models, inventory needs, and sales practices. Manufacturers have evolved their future product lineups with EV’s becoming mainstream over the next few years.

With sales at all-time highs, inventory at all-time lows, and mobility needs continuing to increase, join LG Ad Solutions at ThinkLA’s Auto Breakfast as we unpack the trends moving the automotive category forward.

Join us at this pivotal event on November 10, 2021 at 8:30 am PT/ 11:30 am ET.

Set up a meeting to learn more about LG Ad Solutions by contacting us here.