TV100 by Magnite
Panel: Navigating the TV Advertising World: The OEM’s Perspective
Join our session on January 19 at 9:30 am PT / 12: 30 pm ET. Register here.
Not long ago, TV manufacturers were focused on making screens larger, thinner and more crystal clear. But with the advent of smart TVs, OEMs have had a bigger role than ever before. Join leaders from VIZIO, Samsung and LG to hear how their companies built winning ad strategies from the ground up—and learn why OEMs will remain fixtures in TV advertising’s future.
As traditional broadcast and MVPD television delivery mechanisms give way to an avalanche of direct-to-consumer streaming options, the competition to control the gateway between content, advertising and the viewer is becoming intense; we discuss what’s ahead in the world of pucks, sticks and especially smart TVs themselves.
Set up a meeting to learn more about LG Ad Solutions by contacting us here.
Speaker: Serge Matta
Serge Matta is the President at LG Ad Solutions. His expertise lies in leading sales teams across industries to meet revenue goals and creating strategic, symbiotic partnerships. Prior to joining LG Ad Solutions, Serge held multiple leadership positions at different companies – he was the CEO at comScore, President of Global Sales and Marketing at GroundTruth and CEO at video audience and content intelligence provider ICX Media. During his tenure at these companies, he helped grow the business and strengthen the sales force. He completed his MBA at American University and currently lives in Vienna, Virginia.