TVOT SF 2022
Panel: Assessing the Impact of CTV Advertising
Join our session on October 13 at 2:45 pm PT in-person in San Francisco. Check it out here.
This exploration of the future of CTV advertising will feature two panels: the first consisting of representatives of the companies at the forefront of developing new CTV-advertising platforms, technologies, services and formats; and the second consisting of representatives of the media companies and advertising agencies at the forefront of implementing those innovations. With their complementary perspectives, each panel will examine how CTV is impacting such areas as audience measurement; the planning, buying, targeting and attribution of ad campaigns; the kinds of companies that can now advertise on TV; and, not least, the viewer experience itself of TV advertising. They will also address potential challenges to the ongoing adoption of CTV advertising, including fraud, and share their thoughts on how the CTV advertising ecosystem will evolve over the coming months and years. Participants on the first panel include:
Set up a meeting to learn more about LG Ad Solutions by contacting us here.
Speaker: John Gee
Chief Business Development Officer
With over 30 years of executive level experience at companies such as OpenTV/Nagra, TiVo, Navic, Microsoft and Sorenson Media, John Gee is an award winning leader, innovator and recognized authority on advanced advertising media and technology.As Chief Business Development Officer for LG Ad Solutions, John is responsible for hardware, software, data and content provider partnerships and he leads efforts to expand the LG Ad Solutions footprint across worldwide TV and digital platforms.