Succeeding in Marketing to Modern Connected TV Audiences
As viewers steer towards watching TV on internet-connected services and platforms, advertisers have a ton of real-time consumption data available to them. But how are marketers, platform and technology partners sifting through available analytics to meaningfully engage with audiences? How are media platforms driving connected TV advertising to achieve ROI for brands? What are trends in connected TV advertising – are we seeing more custom, addressable messaging at scale? Marketers, media and technology partners discuss the latest strategies in best reaching audiences.
Todd Spangler, NY Digital Editor, Variety
- Raghu Kodige, Co-Founder and Chief Product Officer, LG Ad Solutions
- Ricardo Rivera, Sr Director, Digital, OMD
- Audrey Steele, EVP Sales Research and Insights, Fox
- Erik Jensen, VP Brand Engagement, Denny’s
- Nicole Whitesel, EVP, Advanced TV and Client Success, Publicis Media
Join LG Ad Solutions at this pivotal event on May 21, 2021. Register Here >
Speaker: Raghu Kodige
Chief Product Officer and Co-Founder
Raghu is the Chief Product Officer and Co-founder of LG Ad Solutions. Previously, Raghu was VP of Products at VideoSurf where he built one of the first TV second-screen applications for iOS and Android. VideoSurf was acquired by Microsoft Xbox where Raghu worked on content experiences for Xbox and launched immersive second-screen products such as SmartGlass. Prior to that Raghu spent a decade at Yahoo! and built the big data content platform which powers most Yahoo! sites. Raghu also ran engineering for Yahoo’s marketplace properties with a combined user base of over 100M unique and $300M in revenues. Raghu has an MBA from Wharton and a MS in Computer Science from Syracuse University. He lives in Silicon Valley with his wife and two boys.