Join Variety for a day of powerful virtual conversations with leading CMOs, executives and brand leaders discussing the entertainment industry’s evolving digital trends, storytelling strategies and new platforms to deliver marketing messages.
Variety’s Entertainment Marketing Summit brings together premier entertainment and consumer brand marketers and their media platform partners to share how they are sharpening their promotion strategies for optimal audience engagement.
As the community begins rebounding from pandemic life and re-entering society, what are the implications and opportunities for marketers? Join leaders from Amazon Studios, Disney, TikTok, NBA, NFL, WarnerMedia, NBCUniversal and more as they talk about how they are succeeding now and into the future.
Brandmakers: Transforming Connection
Brand marketers, media platforms and partners converge to talk about what it takes to break through to consumers and audiences. What is the right mix of media to attract the right kind of attention to your brand? How does audience mood and mindset, still reeling from current events, impact marketing decisions? What does it take to foster brand loyalty within elusive and highly valuable younger audiences?
Join LG Ad Solutions for our session on April 22nd at 11:00am Pacific for our session, “Brandmakers: What it takes to break through to consumers and audiences”.
Speaker: Raghu Kodige
Chief Product Officer and Co-Founder
Raghu is the Chief Product Officer and Co-founder of LG Ad Solutions. Previously, Raghu was VP of Products at VideoSurf where he built one of the first TV second-screen applications for iOS and Android. VideoSurf was acquired by Microsoft Xbox where Raghu worked on content experiences for Xbox and launched immersive second-screen products such as SmartGlass. Prior to that Raghu spent a decade at Yahoo! and built the big data content platform which powers most Yahoo! sites. Raghu also ran engineering for Yahoo’s marketplace properties with a combined user base of over 100M unique and $300M in revenues. Raghu has an MBA from Wharton and a MS in Computer Science from Syracuse University. He lives in Silicon Valley with his wife and two boys.