Smart TV Makers Aim for Advertising Success
Smart TV makers are racing to gain their share of the CTV advertising pie by investing in user experiences, FAST services and data capabilities. How are they positioning themselves for future success?
Join LG Ad Solutions at this pivotal event on June 10, 2021 at 11:05 am PT/ 2:05 pm ET. Register here.
Speaker: John Gee
Chief Business Development Officer
With over 30 years of executive-level experience at companies such as OpenTV/Nagra, TiVo, Navic, Microsoft and Sorenson Media, John Gee is an award-winning leader, innovator and recognized authority on advanced advertising media and technology. John led the development of interactive and addressable advertising TV technology and campaigns for multiple national brands including General Motors, Ford, Kraft, P&G, AT&T and Pfizer. He created and marketed the first TV Viewer Engagement studies based on large scale second-by-second set top box audience data. As Chief Business Development Officer for LG Ad Solutions, John is responsible for hardware, software, data and content provider partnerships and leads efforts to expand the LG Ad Solutions footprint across TV and digital platforms.