Authentically Reflecting the Multifaceted Black American Consumer

Join us on February 28, 11 am PT / 2 pm ET

According to a 2022 MAGNA report, the Black American population stands at 47M and growing, with a buying power of $1.6 trillion. Despite this massive market opportunity, advertising dollars spent on reaching the Black American consumer have steadily declined over the past few years ($2.3 billion in 2019 to $1.5 billion in 2021). How can brands do a better job of connecting with this high-potential consumer?

Authentic creative, relevant messaging and a thorough understanding of nuanced cultural elements is key is driving resonance with this audience. Seventy-six percent of Black respondents in a survey from B Code said the representation of people like themselves in an ad was an element that captured their attention. To learn more about how you can find Black consumers across media and speak to them in a meaningful way, register for our webinar.

Register Below!


Danielle Hester
Director of Marketing at B Code (an entity of My Code)

If Muhumad Ali was the “people’s champ” then Danielle Hester is the “Black creator’s champ!” Her affinity for helping Black creators began with the controversy over brands and social platforms paying Black creators less than their counterparts. “I knew (Black) content creators were the foundations of many campaigns, and I wanted to do my part to ensure they got their just due, ” said Danielle. In addition, Danielle has leveraged her years of experience in multicultural marketing as a keen storyteller for brands looking to position themselves authentically in the Black space.

One of the niche elements she examines in her role as Director of Marketing at MY Code is analyzing brands and the strategies they implement to reach black audiences. Danielle’s championing doesn’t stop there as she’s combined her marketing expertise and work as a fitness instructor to advocate for holistic wellness in the Black consumer space through our wellness platform, B.E. Well.

Danielle Hester

Jessica Garrett Modkins
President at Hip Rock Star Advertising

Jessica Garrett Modkins’ award-winning diverse career as a media executive has afforded her the business acumen for success. She is a Film Maker & Producer, Advertising Executive, noted Podcast Show Host, Public Speaker, and Author. She is listed as the Top 50 Women Leaders of Miami for 2023. She is the Director & Producer for the Inaugural HBCU Honors Awards Show as well as the DocuSeries: Miami’s Richmond Heights and HBCU Homecomings all set to air Black History month 2023.

She is the founder of Hip Rock Star Advertising, a trailblazing, award winning, advertising, marketing, and communications agency that focuses exclusively to build today’s socially conscious brands. Under Modkins’ leadership, Hip Rock Star has received the Key to Miami and was listed by Roc Nation as a Black owned firm to do business with. In 2021, the firm brought home 3 AIVIA Awards for Consumer Marketing, Business Marketing, and TV Production.

Jessica Modkins

Amanda Rhodes
Content Curator at Tubi

Amanda Joy is a Content Curator at Tubi where she leads curation for Black Cinema, Romance, Drama, and Thriller. Before Tubi Amanda worked for various parts of the film industry from United Talent Agency to Disney Studios and Kevin Hart’s LOL! Network (currently a part of HartBeat). At the heart of her work Amanda has always kept Black consumers and diverse audiences at the forefront. Her influence has assisted in the creation of initiatives like Facebook’s SEEN program with Black House Foundation.

Amanda has studied Theater at George Washington University and Film Producing at Howard University. Outside of Content Curation Amanda is an avid Theater lover, enjoys travel, great conversation, a great story in any form, and connecting with family and friends. One of the quotes that guides Amanda in her career is from Maya Angelou, “There is no agony like bearing an untold story inside of you”, which is why she is adamant about diverse stories being told.

A Rhodes Headshot


Monica Longoria
Head of Sales Marketing at LG Ad Solutions

Monica Longoria is the Head of Sales Marketing at LG Ad Solutions. With over a decade of experience working in sales enablement for major broadcast and cable media conglomerates, she leads with professional experience that encompasses the vision of a storyteller, the data literacy of an analyst and the creativity of a designer. At LG Ad Solutions, Monica champions DE&I initiatives and led the creation of the company’s “Diverse Voices” webinar series, a monthly virtual event featuring various industry thought leaders.
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She started her career via the Emma Bowen Foundation, a nonprofit focused on building a more diverse media industry. Prior to joining LG Ad Solutions, she held various roles at Comcast, Cox Media Group, and TEGNA..

monica longoria