Authentically Reflecting the Multifaceted Black American Consumer
Join us on February 28, 11 am PT / 2 pm ET
According to a 2022 MAGNA report, the Black American population stands at 47M and growing, with a buying power of $1.6 trillion. Despite this massive market opportunity, advertising dollars spent on reaching the Black American consumer have steadily declined over the past few years ($2.3 billion in 2019 to $1.5 billion in 2021). How can brands do a better job of connecting with this high-potential consumer?
Authentic creative, relevant messaging and a thorough understanding of nuanced cultural elements is key is driving resonance with this audience. Seventy-six percent of Black respondents in a survey from B Code said the representation of people like themselves in an ad was an element that captured their attention. To learn more about how you can find Black consumers across media and speak to them in a meaningful way, register for our webinar.
Director of Marketing at B Code (an entity of My Code)
One of the niche elements she examines in her role as Director of Marketing at MY Code is analyzing brands and the strategies they implement to reach black audiences. Danielle’s championing doesn’t stop there as she’s combined her marketing expertise and work as a fitness instructor to advocate for holistic wellness in the Black consumer space through our wellness platform, B.E. Well.
Jessica Garrett Modkins
President at Hip Rock Star Advertising
She is the founder of Hip Rock Star Advertising, a trailblazing, award winning, advertising, marketing, and communications agency that focuses exclusively to build today’s socially conscious brands. Under Modkins’ leadership, Hip Rock Star has received the Key to Miami and was listed by Roc Nation as a Black owned firm to do business with. In 2021, the firm brought home 3 AIVIA Awards for Consumer Marketing, Business Marketing, and TV Production.
Content Curator at Tubi
Amanda has studied Theater at George Washington University and Film Producing at Howard University. Outside of Content Curation Amanda is an avid Theater lover, enjoys travel, great conversation, a great story in any form, and connecting with family and friends. One of the quotes that guides Amanda in her career is from Maya Angelou, “There is no agony like bearing an untold story inside of you”, which is why she is adamant about diverse stories being told.
Head of Sales Marketing at LG Ad Solutions
Monica Longoria is the Head of Sales Marketing at LG Ad Solutions. With over a decade of experience working in sales enablement for major broadcast and cable media conglomerates, she leads with professional experience that encompasses the vision of a storyteller, the data literacy of an analyst and the creativity of a designer. At LG Ad Solutions, Monica champions DE&I initiatives and led the creation of the company’s “Diverse Voices” webinar series, a monthly virtual event featuring various industry thought leaders.
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She started her career via the Emma Bowen Foundation, a nonprofit focused on building a more diverse media industry. Prior to joining LG Ad Solutions, she held various roles at Comcast, Cox Media Group, and TEGNA..