Webinar: Authentically Representing and Connecting with the AAPI TV Audience
JOIN US ON MAY 25, 11 AM PT / 2 PM ET
According to the Pew Research Center, the U.S. Asian population is projected to reach 46 million by 2060, making them the nation’s largest immigrant group. Within the large Asian American and Pacific Islander (AAPI) group, there are several different nationalities, backgrounds and cultures. As such each group needs to be spoken to in a specific manner that resonates with their values and beliefs.
The Asian American and Pacific Islander (AAPI) community in the U.S. will control $1.3 trillion of spending power in 2022 (Source: Nielsen). This presents a huge opportunity for brands to connect with these audiences authentically and earn their loyalty. How can brands stay away from tokenism and ensure the multi-dimensional nature of the cultures in this group are accurately represented? How do different languages factor into media decisions? In celebration of Asian American and Pacific Islander Heritage Month, we are hosting a webinar to discuss these topics and more.
President & COO at Crossings TV
Daniel Sakaya currently serves as the President/COO of Crossings TV. With a background in strategy development, operational planning and execution, marketing strategy, and entrepreneurship, his experiences include corporate re-structuring initiatives, development and implementation of various operational systems, brand development through grassroots approaches, and various start-up launches. See More +
Mr. Sakaya currently sits on the board of the Asian American Advertising Federation and serves as a judge/mentor annually for the Asian American Film Lab. He is also a graduate from the University of Florida and holds an M.B.A. from the University of Notre Dame.
Joon Seok Lee
VP of Advertising & Co-founder at ODK Media, Inc
Director of Global Partnerships at KOCOWA (wavve Americas)
Director of Sales at LG Ad Solutions
Allison currently serves as the Director of Sales for General Market at LG Ad Solutions. With over 9+ years in the entertainment sector, Allison has diverse media and sales experience in streaming, gaming, live TV, and the local TV space. Allison started her career on the publisher side at Sony, selling digital media solutions and strategic gaming partnerships for Crackle, Funimation, PlayStation, and PlayStation Vue. She then went on to manage sales teams at Premion and worked alongside Tegna stations to sell local, political, and streaming inventory before recently joining LG Ad Solutions. Allison currently resides in Los Angeles and is a passionate foodie who can often be found frequenting new restaurants.