Webinar: Beyond Linear TV
Entertainment Sponsor: LG Ad Solutions
Date: December 9, 11 am PT / 2 pm ET
Exploring best practices in striking the right balance between traditional linear TV and addressable CTV media. How are brands and agencies finding hard-to-reach audiences as streaming takes over, while avoiding the pitfalls of the complex CTV ecosystem? With TV evolving from being only a mass-reach medium to a 1:1 addressable environment, this webinar will explore strategies brands and agencies are using to maximize reach and effectiveness as audiences continue to fragment across platforms and services.