Beyond Linear TV min

Entertainment Sponsor: LG Ads Solutions

Date:  December 9, 11 am PT / 2 pm ET

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Exploring best practices in striking the right balance between traditional linear TV and addressable CTV media. How are brands and agencies finding hard-to-reach audiences as streaming takes over, while avoiding the pitfalls of the complex CTV ecosystem? With TV evolving from being only a mass-reach medium to a 1:1 addressable environment, this webinar will explore strategies brands and agencies are using to maximize reach and effectiveness as audiences continue to fragment across platforms and services.