Connecting with the LGBTQ+ Community: Insights and Strategies for Brands

Join us on June 20, 11 am PT / 2 pm ET

According to a Gallup survey in 2022, the number of Americans who identify as LGBTQ+ has doubled in the past decade, with Gen Z having the highest number of LGBTQ+ members (1 in 5 of all Gen Z adults). This suggests a significant shift towards a post-heteronormative society. However, discrimination and stressful events are 1.5-2 times more likely to be experienced by the LGBTQ+ population. Media can play a vital role in reducing discrimination by showcasing LGBTQ+ individuals as who they truly are, instead of perpetuating stereotypes.

Of the US LGBTQ+ adults, 37% are multicultural, with Black Americans, Latinx members, and AAPI members being overrepresented. (Nielsen, 2022) LGBTQ+ allies represent a significant number of the US population and are part of the broader LGBTQ+ community. Brands can connect with both the diverse LGBTQ+ population and the ally community by accurately representing this group in content and advertising.

To better support the LGBTQ+ community, brands should consider how they help these audiences feel seen and heard. To learn more about this, join our upcoming webinar.


Julio Neira
Executive Producer / Creative Director

Julio Neira is a creative director and EP. He has worked for companies such as Hulu, Discovery Communications, Quibi and Activision. Julio was born in Colombia and moved to Miami to graduate high school. He then moved to New York City to study and work and now lives in Los Angeles with his husband and their dog Luci. Julio is passionate about creative within the marketing space. An industry that he believes changes our world every day. Julio also believes DE&I needs to be part of every creative ideation process. He has helped grow the Latinx and LGBTQ+ employee resource groups within each corporation he has worked with. He is passionate about representations at all levels within our corporate structure and culture. He believes representation matters at all levels to build the most equitable future.
julio neira

Jonathan Chin
Vice President, Customer Acquisition and Media at SimpliSafe

Jonathan Chin is an 18 year veteran of media and performance marketing, with VP-level roles client-side at Viacom, NBCUniversal’s Peacock, and most recently SimpliSafe Home Security following stints leading digital, media strategy, and account management teams at agencies under the three major holding company umbrellas (WPP, Publicis, and Omnicom). Currently based in New York City with his husband, Jonathan holds an MBA in Marketing, Finance, and Entertainment-Media-Technology from NYU, while in his spare time he enjoys traveling, skiing, composing and writing music, sampling microbrew beers, and watching sports both live in-person and on TV.
john chin

Deleyla Glass
Digital Media Director at GSD&M

Deleyla is a heart-centered and empathic leader with 10+ years of experience facilitating cross-department collaboration, business operations, and project management in fast-paced tech environments. When she is not working as the Digital Media Director for GSD&M, she provides DEIBA, web design/administration, and marketing & advertising services for local non-profits and small businesses. She is also an LGBTQIA+, Accessibility, Education & Mental Health Advocate for line-level employees through her non-profit, The Power in Numbers Collective. Deleyla is on GSD&M’s Out& ERG committee, the incoming VP of DEIBA for AAF Austin, a leadership team member for Out in Tech Austin, and an incoming board member for ChrysalisQ. She is an out and proud lesbian and trans youth advocate. One of her simple pleasures in life is a beautifully executed spreadsheet.
deleyla glass


David Nguyen
Senior Sales Director at LG Ad Solutions

David Nguyen is a sales professional with over 15 years of experience in the technology and media industry. Currently serving as a Senior Sales Director at LG for the past five months, he brings a wealth of CTV expertise. Prior to joining LG, David held key roles at companies including Roku, Samsung, Tremor Video, AOL, Yahoo, and OMD. David is originally from Dallas, Texas but has lived in both LA and NYC for his professional career. In his personal time, he enjoys health and fitness, baking and reading.
david nguyen