Connecting with the LGBTQ+ Community: Insights and Strategies for Brands
Join us on June 20, 11 am PT / 2 pm ET
According to a Gallup survey in 2022, the number of Americans who identify as LGBTQ+ has doubled in the past decade, with Gen Z having the highest number of LGBTQ+ members (1 in 5 of all Gen Z adults). This suggests a significant shift towards a post-heteronormative society. However, discrimination and stressful events are 1.5-2 times more likely to be experienced by the LGBTQ+ population. Media can play a vital role in reducing discrimination by showcasing LGBTQ+ individuals as who they truly are, instead of perpetuating stereotypes.
Of the US LGBTQ+ adults, 37% are multicultural, with Black Americans, Latinx members, and AAPI members being overrepresented. (Nielsen, 2022) LGBTQ+ allies represent a significant number of the US population and are part of the broader LGBTQ+ community. Brands can connect with both the diverse LGBTQ+ population and the ally community by accurately representing this group in content and advertising.
To better support the LGBTQ+ community, brands should consider how they help these audiences feel seen and heard. To learn more about this, join our upcoming webinar.
Executive Producer / Creative Director
Vice President, Customer Acquisition and Media at SimpliSafe
Digital Media Director at GSD&M
Senior Sales Director at LG Ad Solutions