Webinar: Creating Meaningful Connections with the LGBTQ+ TV Audience
JOIN US ON JUNE 28, 11 AM PT / 2 PM ET
The purchasing power of the LGBTQ+ community is over $3 trillion globally, and about $1 trillion in the US alone. Brands may align the LGBTQ+ community during Pride Month while not including this segment in their other campaigns.
A study, in collaboration with Kantar Consulting and Hornet, shows that younger generations are more fluid in their sexual orientations and gender identities than ever before in history. As such, the LGBTQ+ community is growing. How can advertisers create meaningful connections with this audience segment? How can brands remain inclusive in all of their campaigns through the year, in an authentic manner? Find out in our webinar.
Register Below!
Panelists
Matt Skallerud
President at Pink Media
Matt Skallerud began his online career in May 1995 with the launch of GayWired.com, which became one of the top 3 LGBTQ websites worldwide. Having worked with companies, large and small, for more than 20 years to reach the LGBTQ+ online consumer through this site and others, he is now focused on the most cutting-edge global innovations in programmatic ad buying, social networking and Web 2.0 technologies.
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He empowers his clients to reach the LGBTQ market using the most advanced techniques taking hold in the online marketing world today, including Real-Time Ad Bidding (RTB), Facebook, LinkedIn, Twitter, Google Plus, YouTube, blogs and others.
Brooke Bowhay
Senior Director, Planning and Activation at Carat USA
Ariana Vergara-Johnson
Product Marketing Manager at Disney+
Ariana Vergara-Johnson (she/her/ella) is passionate about using technology and media to bring about positive change. Images on-screen whether the big ones or the small ones in our pockets have the power to spark curiosity and move people of all ages to action. She intends to use her strategic education and quantitative knowledge from University of Chicago’s Booth School of Business to bring about collective global progress and systemic change. As a first-generation Peruvian- American and a proud member of the LatinX and LGBTQ+ communities, Ariana truly believes creative storytelling can make an impact on the status quo: processes, transparency, ruthless prioritization and the like can move the needle.
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Furthermore, she has found herself in a unique position as an intersectional human being at The Walt Disney Company during a rather tumultuous time in history. Consequently she is now an activist within the Business Employee Resource Groups for human rights as a Community Outreach Chair for DMED-Pride and LatinX in Tech. She lives happily in Chicago with her wife and 2 dogs.
Moderator
Susan Edmonds
Sr. Director of Sales
At LG Ad Solutions, Susan Edmonds overseas the Pacific Northwest region for the General Market team. She has over 20 years experience of consultative sales in advertising and marketing with Fortune 500/100/50 companies. In her prior professional life, Susan was Vice President of Sales at Teads, where she introduced “OutStream Video.”
Her achievements include building best-in-class sales teams, successfully introducing innovation to the digital ad space, and scaling revenue with strategic partners.
See More +IAB honored Susan with the “Salesperson of the Year” award in 2017.
While co-hosting “Big Talk”, a monthly live program through SFbig, Susan elevates thought leadership and innovation in the digital advertising space. Discussions cover everything from women in tech, mentoring, career navigation and all things Clubhouse!
She holds a BA in Communication Studies from California State University Chico and resides in San Francisco with her husband, Marcin. They share their home with two (very spoiled) rescue dogs, Cali and Duke. In her spare time Susan can often be found on the Peloton leaderboard (Bike and Tread) where her pre-pandemic obsession started with the fitness company in 2017.
