Practicing Intentional Marketing to Connect with Women Audiences
Join us on March 29, 10 am PT / 1 pm ET
Women consumers are an influential consumer group. According to McKinsey, women in the U.S. are expected to control $30 trillion in assets by 2030. Reaching this audience where they are consuming media is key. However, even more critical is tailoring marketing messaging to speak to the woman consumer in an intentional manner.
Often it is not only about featuring women in content. While large brands are trending towards showcasing more diversity and representation, a study reveals that women believe this results from large brands caring about how they appear to consumers (76%) as opposed to their true commitment to diversity and inclusion (24%). How can brands better represent women not just via consumer-facing media channels, but also take steps to promote inclusivity internally as a company?
Associate Media Director at EssenceMediacom
Tourism, The Port of LA, Munchkin, and Toyota. Shari specializes in digital media and is responsible for digital investment and partnership deals at EssenceMediacom for Adidas. While Shari has been dedicated to her career and ensuring client success over
the years, she is also a proud Buckeye, amateur baker, and fur mom.
President at SeeHer
She has held strategic leadership roles at some of America’s most beloved women’s lifestyle brands like Better Homes & Gardens, Martha Stewart Living, EveryDay with Rachael Ray, Shape, and More, with a focus on leading, transitioning, launching, and growing multi-channel media brands. At the Meredith Corporation Guilfoyle was SVP/Group Publisher of Martha Stewart Living and Martha Stewart Weddings. She also led the launch of The Magnolia Journal and Allrecipes Magazine and integrated the
acquisitions of Every Day with Rachael Ray, Eating Well, and Shape. Guilfoyle also served as Publisher of Women’s Wear Daily where she led the transformation from a daily trade newspaper to a comprehensive multi-channel global media brand.
Guilfoyle also led the team that launched Every Day with Rachael Ray which won the Launch of the Year Award from Advertising Age, Adweek and MIN. FOLIO named her to its inaugural “Top Women in Media” list in 2014. In 2016, she was inducted into MIN’s Sales Hall of Fame and in 2017 received the Folio honor of “Top 100 Honoree”. She has been a long-standing member of Cosmetic Executive Women (CEW), She Runs It, and New York Women in Communications. Guilfoyle has been on the Board of Directors for Marist College School of Continuing Education and the New York University Summer Publishing Institute.
Vice President Global Portfolio Strategy at Mars
Prior to joining Kellogg, Ms. Conley held a variety of marketing roles at Beam Suntory, Kimberly-Clark, and Procter & Gamble including leading the Global Tequila portfolio and managing its distillery visitor experience in Mexico, leading the $4 billion Global Bath Tissue Portfolio of over 40 brands, as well as leading the P&L for the North American Olay brand. She received a Bachelor of Science degree in Chemical Engineering from University of Illinois at Urbana-Champaign and a Master of Business Administration degree from Xavier University Williams College of Business in Cincinnati, Ohio. Tiana is based in Chicago and is mother of two children, Griffin and Ava.
Director of Growth Product Marketing at Bumble
Head of Strategic Sales at LG Ad Solutions