Thank you for joining us at CES!
As we kick off another year of partnership, we are excited to share our latest thought leadership research to help you succeed with your Connected TV advertising strategy.
The Shoppable TV Report: 2024 and Beyond uncovers U.S. consumer perceptions around “shoppable” TV advertisements一such as scannable QR-enhanced ads 一as well as subsequent purchasing behavior after seeing TV ads.
- FAST apps are becoming a norm. 78% of CTV users regularly use FAST apps, and 59% prefer FAST over paid streaming services, making FAST a critical part of every media plan.
- Shoppable TV is manifesting into reality. 66% of CTV users recall seeing an ad with a QR code in the past three months.
- CTV users like shoppable TV ads. 70% like TV ads with QR codes, and 62% would scan if exposed, making QR codes a must-have for any upcoming TV ad creative.
- Relevance converts to action with shoppable TV ads. is the main impetus behind scanning or purchasing after seeing a TV ad, highlighting the need for accurate audience targeting.
For more information on the future of Shoppable TV, download the full report today!