Media Solutions
Own the Living Room Experience and Surround the Connected Household
Media Solutions
Own the Living Room Experience and Surround the Connected Household
Connect with Consumers at the Hub of the Household
Gain access to millions of smart TVs in the U.S., and a highly active user base watching both linear TV and streaming services. With our premium CTV and native inventory, we give brands massive-scale and incremental reach beyond their linear campaigns.
Target Customers
Pinpoint audiences using our deterministic ACR dataset and other data overlays
Beyond Linear TV
Target viewers who have (or haven’t) seen your ads or a competitor’s ads
LG WebOS Native
Reach viewers the moment they turn on the screen and across the LG interface
Connected TV
Extend reach to viewers who watch TV via LG Channels and the LG App Partner Network
Cross-Device
Retarget viewers on their other devices as they watch TV and throughout the day
Incremental Reach & Hard-to-Find Audiences
Suppress viewers you already reach and extend reach to those you haven’t, including hard-to-find audiences like cord-cutters, light linear viewers, and lapsed viewers.
Cord Cutters
Light or Heavy Viewers
Video Gamers
Network / App Loyalists
Tentpole Event Viewers
Genre Fans
Competitors’ Audience
Lapsed Viewers
Powerful Deterministic ACR & Machine Learning
Our proprietary smart TV data allows you to target viewers based on how they interact with their TV. Our machine learning capabilities enable you to reach supercharged audience segments and achieve better outcomes. Learn More >
Buy-Side Flexibility
Direct IO
Work with our media experts to access desirable segments within LG TV households
Private Marketplace
Gain access to LG TV households via your preferred DSP partner
Programmatic Guaranteed
Receive priority access to LG’s premium inventory with guaranteed impression delivery
Smart Targeting and Transparent Measurement
LG Ad Solutions believes we have an obligation to help support better, more accurate targeting methodologies and measurement of activity for all forms of TV. In addition to our proprietary smart TV and ACR datasets, we partner with hundreds of third-party data companies to offer our advertisers the best in targeting and measurement. Learn More >
