Recent Reports
Stadium to Screen: Streaming Live Sports in 2024 – UK Edition
ReportsSports are an important part of most of our lives, and major sporting eventsーlike the Euro Cup, the Olympics and the Six Nations Rugby Tournamentーdraw tremendous anticipation and bring us together in meaningful ways. Stadium to Screen: Streaming…
Stadium to Screen: Streaming Live Sports in 2024
ReportsSports are an important part of most of our lives, and major sporting eventsーlike the Super Bowl, NCAA March Madness tournament and the Olympicsーdraw tremendous anticipation and bring us together in meaningful ways. Stadium to Screen: Streaming…
The Shoppable TV Report: 2024 and Beyond
ReportsAs we kick off another year of partnership, we are excited to share our latest thought leadership research to help you succeed with your Connected TV advertising strategy.
The Shoppable TV Report: 2024 and Beyond uncovers U.S. consumer perceptions…
Direct-to-Glass Playbook For Political Marketers
ReportsPolitical advertisers without a direct-to-glass strategy for Connected TV risk missing out on the 65% of Likely Voters who prefer streaming. Not only are these Likely Voters exposed to streaming ads (82% use ad-supported streaming services),…
The Big Shift: Wave II UK
ReportsThe Big Shift: Wave II (UK) study investigates consumer behavior and perception towards Connected TV and Ad-Supported Streaming TV. The study indicates a decline in linear TV viewership, with 26% of participants reporting decreased consumption…
Latest Articles
The Shoppable TV Report: 2024 and Beyond
Connected TV Trends, TV Audience Analysis, TV Measurement, TV TechnologyHoliday Shopping Study 2023: Connected TV, Shopper Trends, & Intended Behaviors This Holiday Season
Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV TechnologySeize the Screen: Advantages of Leveraging a Direct-To-Glass Strategy
Connected TV Trends, TV Advertising News, TV Audience Analysis, TV Measurement, TV TechnologyFrom the Experts: Bridging the Gap between Asian American Consumers and Representation in Media
Connected TV Trends, Linear TV, TV Advertising News, TV Audience Analysis, TV Measurement, TV Technology, WebinarLG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens. We are growing fast globally, and we are hiring!