The pandemic has driven gaming to new heights across mobile platforms, the web, and consoles. 2020 saw some major new console introductions from big players, and younger entrants investing more heavily in TV advertising to promote gaming apps, even outspending much larger competitors.
In this report you’ll learn:
- In this report, you’ll gain insights on TV ad spend for gaming brands, from January through November
- Using TV audience and brand data collecting using our proprietary Video AI across millions of smart TVs in the U.S.