With massive scale and robust technology distribution for TV audience data collection, LG Ad Solutions provides a broad and diverse range of custom audience segments for TV retargeting.
With massive scale and robust technology distribution for TV audience data collection, LG Ads Solutions provides a broad and diverse range of custom audience segments for TV retargeting. Our high match levels with third party data providers enable granular and actionable TV ad attribution, for national and local campaigns.
LG Ad Solutions curates its best-in-class TV viewership data in partnership with many major smart TV and connected TV device makers. Our data footprint is sourced from eight different brands as of the start of 2021, with over 10 new manufacturers now committed to deploying either our automated content recognition technology (ACR) or LG WebOS.
This makes LG Ad Solutions the industry frontrunner in delivering the most diverse, most representative, TV data set for planning, targeting activation, measurement, and attribution.
LG Ad Solutions curates its best-in-class TV viewership data in partnership with many major smart TV and connected TV device makers. Our data footprint is sourced from eight different brands as of the start of 2021, with over 10 new manufacturers now committed to deploying either our automated content recognition technology (ACR) or LG WebOS.
This makes LG Ad Solutions the industry frontrunner in delivering the most diverse, most representative, TV data set for planning, targeting activation, measurement, and attribution.
Sourced from from a wide range of TV brands, our anonymized data enables precise audience targeting based on various demographic, geographic, and behavioral factors. It also powers premium smart TV services including personalized discovery and recommendations, content reminders, and more.
Our Video AI combines ACR, computer vision, machine learning, and other advanced techniques to automate massive-scale, real-time curation of rich TV data that powers activation, attribution and addressable media.
The breadth of our TV viewership data footprint, spread across several major TV and connected device brands, means we cover the broadest set of demographics, most closely aligned to the U.S. census.
Compared to other TV brands LG smart TV owners tend to be:
From exclusive inventory to in-flight attribution, learn more about the advantages of partnering with LG Ad Solutions to plan, activate, and measure advertising campaigns.