Trusted ACR Technology

LG Ad Solutions proprietary first-party data, powered by Automatic Content Recognition technology, informs viewership behaviors across linear TV and OTT on LG Smart TVs, at the glass level.

Deterministic Viewership Data

Sourced from programs, movies, ads, gaming content and OTT apps as they display on a LG Smart TV across linear and streaming services.

Tune-In

Target by content viewership including show, network, app, service, or genre.

Devices & Services

Target users of specific TV types, service providers, or add-on streaming products.

Premium Content

Pinpoint loyalists of premium pay-TV channels and ad-free streamers.

Purchase Habits

New subscriptions, service activations or cancellations, purchases, rentals and more.

Ad Exposures

Target by specific creative ad exposure, including competitors, and manage frequency levels.

Gamers

Find gamers by usage of specific platforms, studios, brands, titles and consoles.

Viewing Habits

Reach light or heavy TV viewers, cord cutters, ad skippers or app loyalists.

Location

Target by region, city, or zip code for activation with foot traffic attribution.

40M

US LG Smart TVs

165M

Global LG Smart TVs

Indexing The TV Ad Universe

Our Video AI works around the clock to index ads across hundreds of channels, apps and services. This enables our advertising partners to see in real time who saw their ads and where, and also who saw their competitors’ ads.