Moms control 85% of purchase decisions and account for over $2.4 trillion in purchasing power. (Forbes). An estimated 15.3 million children (21%) live in single-family homes with only their mothers, meaning that their mothers are the breadwinners of the family (Census data, 2021). Racial and ethnic backgrounds often shape the way mothers raise children and navigate the challenges of motherhood. Moms from diverse backgrounds especially want to ensure their children appreciate their roots.
How can brands better connect with moms from different ethnicities and create campaigns that have a meaningful impact on them? How can brands truly understand the mom consumer, both for what she needs for herself and what she needs for her children? How should brands speak differently to single moms vs moms with spouses/partners?
Find out by registering to watch this webinar on-demand.