Women consumers are an influential consumer group. According to McKinsey, women in the U.S. are expected to control $30 trillion in assets by 2030. Reaching this audience where they are consuming media is key. However, even more critical is tailoring marketing messaging to speak to the woman consumer in an intentional manner.
Often it is not only about featuring women in content. While large brands are trending towards showcasing more diversity and representation, a study reveals that women believe this results from large brands caring about how they appear to consumers (76%) as opposed to their true commitment to diversity and inclusion (24%). How can brands better represent women not just via consumer-facing media channels, but also take steps to promote inclusivity internally as a company? Find out in our webinar on-demand.