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Recent Reports

The Connected Gamer (2024 | US Edition)

The global video game market is expected to reach $500 billion in 2025 (Statista), demonstrating just how much of a role video games play in most of our lives. LG Ad Solutions conducted a new research study, entitled The Connected Gamer, to…

The Connected Gamer (2024 | Canada Edition)

The global video game market is expected to reach $500 billion in 2025 (Statista), demonstrating just how much of a role video games play in most of our lives. LG Ad Solutions conducted a new research study, entitled The Connected Gamer, to…

The Connected Gamer (2024 | UK Edition)

Gaming Reports, Reports

The global video game market is expected to reach $500 billion in 2025 (Statista), demonstrating just how much of a role video games play in most of our lives. LG Ad Solutions conducted a new research study, entitled The Connected Gamer, to…

Beauty & The Screen: CTV’s Impact on Beauty & Grooming Shopping

Reports

The US beauty and grooming market is expected to surpass $100 billion in 2024 (per Statista), emphasizing the foundational role that beauty and grooming products play in our lives. LG Ad Solutions conducted a study entitled Beauty & The…

Beyond the Brackets: March Madness Viewer Behavior and Engagement on CTV

Reports

In addition to being one of the craziest sporting events of the year, the March Madness Tournament also represents a valuable opportunity for brands to connect with fans throughout the tournament. LG Ad Solutions' TV Tentpole Reports explore…

The Connect Effect: How Smart TVs are Changing the TV Experience for Both Viewers and Brands

Reports

Smart TVs are now the default device for TV viewership with 79% of US TV households owning a Smart TV. In collaboration with our research partner MediaScience, LG Ad Solutions conducted an innovative multiphase research study on the Smart TV…