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Latest Reports

Report 12/17/2025

Silver Screen & Home Screen: How Movies are Watched in 2025 (CA Edition)

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Report 12/17/2025

Silver Screen & Home Screen: How Movies are Watched in 2025 (US Edition)

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Report 12/04/2025

The Home Screen: For First Impressions – UK Edition

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Report 11/18/2025

The Home Screen: For First Impressions

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Report 10/08/2025

The Art & Science of the CTV-First Era

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Report 09/10/2025

The Inclusive Screen 2025: Hispanic Americans – A Look into CTV Usage and Preferences

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Latest Articles

Insights 12/18/2025

Adapting the Sports Advertising Playbook: Lessons from the 12-team 2024 College Football Playoffs

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Insights 11/26/2025

Tail Wags and CTV Ads: How CTV Advertisers Can Capture Animal Content Loving Households

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Insights 10/31/2025

Sweet vs. Scary: Uncovering Halloween CTV Trends

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Insights 08/13/2025

Americans and Fútbol: Understanding Preferences to Maximize Impact

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April Blog Graphics ()
Insights 06/18/2025

Game Changer: Unlocking the Power of Women’s Sports Advertising in 2025

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FAST Opportunities Insights
Insights 05/29/2025

FAST Opportunities in Slow Economies: How Consumers Are Cutting Costs, Not Content

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