Connected TV Advertising

With more than 120 million households streaming via LG TVs, Connected TV has reached a tipping point. LG Ad Solutions is your premium partner for accessing the most diverse TV viewing data available and optimizing your reach and frequency across connected TV, linear channels, and digital video.

What is Connected TV Advertising?

Connected TV advertising (sometimes called CTV advertising) refers to premium advertising that can be placed on any smart TV connected to the internet or through an over-the-top (OTT) device. CTV advertising includes ads bought programmatically and shown on consoles, computer/mobile streaming, gaming devices, OTT, or TVs connected to the internet- like LG’s smart TVs. Ads can be served before content or during traditional commercial breaks.

In the U.S. alone, more than 93% of the population has access to an internet-connected TV device in their home. Reaching cord-cutters, mixing up your advertising media mix, and reaching highly engaged viewers, are all reasons why connected TV advertising is growing in adoption. Connected TV advertising allows you to show ads on premium content providers to reach households that do not subscribe to traditional cable.

Click here to learn more about LG Ad Solutions’ ad units and placements.

Why advertise on Connected TV?

Connected TV can help you reach vast audiences that aren’t watching cable anymore — or never did. For marketers that have used traditional TV advertising for awareness-based campaigns because the channel offers the ability to reach highly engaged audiences, connected TV offers these same benefits but enables enhanced targeting options and inventory selection to create an efficient channel for reaching a growing market.

You can also unify your ad buys across linear and streaming, with smarter measurement and more control over who sees your ads and how often.

The advantages of advertising on connected TV:

Data-driven targeting – Data-driven ads are targeted at individual prospects based on cookies stored from viewing history, location, and more. Target connected tv ads to interests with precision achievable only with LG Ad Solutions.
Premium inventory – LG Ad Solutions’ ad placements are attention grabbing, high-value placements. Learn more about our ad units.
Precise frequency – Assurance that ads will be delivered with unparalleled accuracy to the audience you are targeting, at the moment they are most likely to recall or take action.
Premium access – Find millions of viewers you won’t get elsewhere. Uncover a world of elusive audience segments to amplify your brand beyond the mainstream.

Connected TV Advertising FAQ:

Why would I want to run connected TV ads?

Connected TV ads are best for awareness-based campaigns because the channel offers the ability to reach highly engaged audiences while providing enhanced targeting options, precise frequency, and access to premium ad inventory.