LG Ad Formats & Specifications
Take your TV and video marketing to the next level with the power of LG Ads Video, Native Display and Cross-Device Offerings.
Display Ad Specs
Mobile/Tablet Full-Screen Display
LG Ads supports interstitial ads on tablet and mobile apps. An interstitial ad is a full screen advertisement that may be displayed during launch or in between content.
Interstitial Display Ads can be site served by LG Ads. Assets needed are single static images along with tracking pixels. A 1×1 pixel for tracking impressions and a click-tracking pixel for tracking clicks need to be provided.
| Device | Dimension | Max Size | Tracking |
|---|---|---|---|
| Phone | 320×480 | 200kB raw asset OR 3rd party JS tag | 1st party, 3rd party with 1×1 pixel OR 3rd party JS tag |
| Tablet | 768×1024 1024×768 | 200kB raw asset OR 3rd party JS tag | 1st party, 3rd party with 1×1 pixel OR 3rd party JS tag |
Desktop or Mobile Web Banners
| Device | Dimension | Max Size | Tracking |
|---|---|---|---|
| Desktop/Mobile Web | 300 x 250 728×90 | 200kB raw asset OR 3rd party JS tag | 1st party, 3rd party with 1×1 pixel OR 3rd party JS tag |
| Desktop | 160 x 600 | 200kB raw asset OR 3rd party JS tag | 1st party, 3rd party with 1×1 pixel OR 3rd party JS tag |
Video Ad Specs
| File Format | MP4 (preferred), MOV, FLV / VAST 2.0 / VPAID 2.0 (only for Desktop) |
|---|---|
| Aspect Ratio | 16:9 |
| Dimensions | 640×360, 1280×720, 1920×1080 |
| Frame Rate | 29-30 fps (preferred) or 24-25 fps |
| Bitrate | 600+ KBPS (for Mobile/Desktop), 1500+ KBPS (for CTV video) |
| Codec | H.264 |
| Duration | 15s, 30s, 60s and 90s also supported (limited) |
| Max File Size | 30MB raw asset OR 3rd party VAST without size limit |
| Close button | No, not required |
| Video | User initiated |
| Tracking | 1st party, 3rd party with 1×1 pixel OR 3rd party VAST/VPAID JS tag |
Ad Serving and tracking for all creatives
Option 1 – LG Ads (Site) served with Standard 1x1s (Optional – Impression Tag + Quartile tracking tag + Click Tag )
Option 2 – 3rd party Tags
- VPAID and VAST accepted for Desktop
- VPAID tags (including tags with any VPAID element inside) not accepted for CTV and Mobile/Tablet
LG CTV Native Ad Specs
Home Launcher
| File Format | PNG/JPG/GIF |
|---|---|
| Dimensions | 300×250 |
| Available Interaction | Click to App Click to DeepLink Click to Web Click to Video Click to Image Click to Overlay
|
| Specification | Max File Size: 150kB GIF Frame Rate: between 0.2s and 5s GIF Number of Frames: up to 4 GIF Duration: less than or equal to 15s |
| Notes | Please avoid small font on the ad unit and make sure to add a click interaction message on your animated GIF ad unit |
| Tracking | 1st party, 3rd party using 1×1 pixel (without action/redirect) |
Halo Units (optional)
The halo unit is a new interaction offered on webOS 4.5 and 5.0 home screens. It is an enhanced experience for users who are interacting with the 300×250 home launcher banner.
| File Format | PNG/JPG |
|---|---|
| Dimensions | 1840 x 230 |
| Available Interaction | The interaction will be the same as the home launcher unit (Click to overlay is NOT supported) Click to App Click to DeepLink Click to Web Click to Video Click to Image |
| Specification | Max File Size: 3MB |
| Notes | Not available in Germany
Requires a software update by the user on webOS 4.5 and 5.0 TVs Is always linked to its home launcher (acts as a companion) Compatible with a GIF home launcher unit Solid background preferred, avoid key content in the bottom left corner of the ad unit, avoid small font No separate 3P tracker accepted for the halo component of the unit. Reporting and tracking will only be done on the Home Launcher element (300×250) |
| Tracking | 1st party, 3rd party using 1×1 pixel (without action/redirect) |
Wedge Ad Units
| File Format | PNG/JPG |
|---|---|
| Dimensions | 1440×1080 |
| Available Interaction | Click to App Click to DeepLink Click to Web Click to Video Click to Image Click to Overlay
|
| Max File Size | 4 MB |
| Notes | Please use the accompanying image to position text ad content on the image so that the right area is in view |
| Tracking | 1st party, 3rd party using 1×1 pixel (without action/redirect) |
Hero Display Ad Units
| File Format | PNG/JPG |
|---|---|
| Dimensions | 1354×762 |
| Available Interaction | Click to App Click to DeepLink Click to Web Click to Video Click to Image Click to Overlay
|
| Max File Size | 4 MB |
| Tracking | 1st party, 3rd party using 1×1 pixel (without action/redirect) |
Hero Video Ad Units
The ad unit can be both display and video. The video unit is an auto play video with an overlay text box on the bottom right of the video. When the overlay text box is clicked, the user is taken to the destination.
| File Format | MP4 |
|---|---|
| Aspect Ratio | 16:9 |
| Duration | 15s or 30s |
| Available Interaction | Click to App Click to DeepLink Click to Web Click to Video Click to Image |
| Max File Size | 30 MB |
| Tracking | 1st party, 3rd party using 1×1 pixel (without action/redirect) |
| Overlay Text Options | Click to Launch, More info, Click to Watch, Click to install, Rent Now, Buy Now, See More, Watch Now, Learn More, or Sponsored |
Carousel Ad Units
The carousel unit is a new ad unit on the webOS 6.0 and webOS 22 and 23 home screens. With support for static banners, clickable videos and a prime location on the home screen, this new rotating unit will allow advertisers to further increase their visibility on the LG home screen.
| File Format | 3P party tags (preferred): VAST 2.0 or VPAID 2.0 (only for Desktop, VAST preferred) Site Served: MP4 (preferred), MOV, FLV |
|---|---|
| Dimensions/Aspect Ratio | 1629×420 (1628×420 will not be accepted for banner images please make sure your creative software allows odd numbers. 1628×420 will be accepted for video assets) |
| Duration | 15s or 30s |
| Available Interaction | Click to App Click to DeepLink Click to Web Click to Image Click to Video |
| Max File Size | 30MB for video, 4MB for banner |
| Tracking | 1st party, 3rd party using 1×1 pixel (without action/redirect) |
| Notes | The carousel is built with up to 5 cards and will automatically rotate as long as the user remains on the screen. The rotation is paused when the user interacts with an ad.
The videos are clickable and play automatically with no sound, the sound turns on when the user hovers over the video. The End card of a video cannot be a black frame as it will remain on the screen for 5s. Click to overlay is NOT supported” for carousel. |
Carousel Ad Units with Companion
A companion is composed of a static banner of regular 1629×420 carousel size over which a video is overlaid on the left
| File Format | MP4 |
|---|---|
| Image Dimensions | 1629×420 |
| Video Aspect Ratio | The ratio of the video can be 16:9 (standard), 1.85:1(cinematic) or 2.39:1(anamorphic), and will be projected to the carousel height of 420 |
| Duration | 15s or 30s |
| Available Interaction | Click to App Click to DeepLink Click to Web Click to Image Click to Video both the video and the companion are clickable and click to the same location |
| Max File Size | 30MB for video, 4MB for banner |
| Tracking | 1st party, 3rd party using 1×1 pixel (without action/redirect) |
| Notes | The carousel is built with up to 5 cards will automatically rotate as long as the user remains on the screen. The rotation is paused when the user interacts with an ad.
The videos are clickable and play automatically with no sound, the sound turns on when the user hovers over the video. The End card of a video cannot be a black frame as it will remain on the screen for 5s. |
Content Store Native Tiles
| File Format | PNG/JPG |
|---|---|
| Dimensions | 970×250 |
| Available Interaction | Click to App Click to DeepLink Click to Web Click to Video Click to Image Click to Overlay
|
| Max File Size | 150kb |
| Notes | Avoid adding text to the bottom of the image/banner |
| Tracking | 1st party, 3rd party using 1×1 pixel (without action/redirect) |
LG CTV Native Ad Specs – Secondary Home Screen units
Own the entire screen in any country for your Roadblocks and Takeovers!
Availability
- Required for all Native M&E Roadblocks and Takeovers
- Image must be different from the primary 300×250
Native Secondary Home Screen Units — Web OS 5.0
The ad will appear along with the secondary LG Content Store bar when the user is hovering over the LG Content Store icon in the Home Launcher bar and will remain as long as the user is browsing its contents. The ad unit expands to a 300×250 as the user is browsing the Content Store bar.
| Web OS Version | 5.0 only |
|---|---|
| File Format | PNG/JPG/GIF |
| Dimensions | 300×250 |
| Available Interaction | Click to App Click to DeepLink Click to Web Click to Video Click to Image Click to Overlay
|
| Specification | Max File Size: 150kB GIF Frame Rate: between 0.2s and 5s GIF Number of Frames: Up to 4 GIF Duration: less than or equal to 15s |
| Notes | The ad will appear when the user is hovering over the LG Content Store icon in the Home Launcher bar; Please avoid small font on the ad unit and make sure to add a click interaction message on your animated GIF ad unit |
| Tracking | 1st party, 3rd party using 1×1 pixel (without action/redirect) |
Native Secondary Home Screen Units — Web OS 6.0
| Web OS Version | 6.0 only |
|---|---|
| File Format | PNG/JPG/GIF |
| Dimensions | 300×250 |
| Available Interaction | Click to App Click to DeepLink Click to Web Click to Video Click to Image Click to Overlay
|
| Specification | Max File Size: 150kB GIF Frame Rate: between 0.2s and 5s GIF Number of Frames: Up to 4 GIF Duration: less then or equal to 15s |
| Note | Please avoid small font on the ad unit and make sure to add a click interaction message on your animated GIF ad unit |
| Tracking | 1st party, 3rd party using 1×1 pixel (without action/redirect) |
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