LG Ad Formats & Specifications

Take your TV and video marketing to the next level with the power of LG Ads Video, Native Display and Cross-Device Offerings.

Download Specs Test Your Creative Native Campaign Creative Guide

Cross-Device Ad Specs

Display | Mobile or Tablet Full-Screen Interstitials

LG Ad Solutions supports interstitial ads on tablet and mobile apps. An interstitial ad is a full-screen advertisement that may be displayed during launch or in between content.

Interstitial Display Ads can be site served by LG Ad Solutions. Assets needed are single static images along with tracking pixels. A 1×1 pixel for tracking impressions and a click-tracking pixel for tracking clicks can be provided.

Device	Dimension	Max Size	Submission Lead Time	Tracking
Mobile	768×1024 1024×768 320×480 480×320	200KB raw asset OR 3rd party JS tag	7 business days	1st party, 3rd party with 1×1 pixel OR 3rd party JS tag
Tablet	768×1024 1024×768	200KB raw asset OR 3rd party JS tag	7 business days	1st party, 3rd party with 1×1 pixel OR 3rd party JS tag

Desktop, Mobile or Tablet Web Banners

Device	Dimension	Max Size	Submission Lead Time	Tracking
Mobile or Tablet Web	300×250 728×90	200KB raw asset OR 3rd party JS tag	7 business days	1st party, 3rd party with 1×1 pixel OR 3rd party JS tag
Desktop	300×250 300×600 160×600 728×90	200KB raw asset OR 3rd party JS tag	7 business days	1st party, 3rd party with 1×1 pixel OR 3rd party JS tag

Video Ad Specs

File Format	3rd Party Tags (preferred): VAST 2.0 or VPAID 2.0 (For Desktop only, VAST preferred) Site Served: MP4 (preferred), MOV, FLV
Aspect Ratio	16:9
Dimensions	640×360, 1280×720, 1920×1080
Frame Rate	23.98 FPS, 25 FPS or 29.97 FPS
Bitrate	600+ KBPS (for Mobile/Desktop), 1500+ KBPS (for CTV video)
Codec	H.264
Duration	:15s, :30s, :60s (:90s available with limited support)
Max File Size	30MB raw asset OR 3rd party VAST/VPAID without size limit
Close button	No, not required
Video	User initiated
Tracking	1st party, 3rd party with 1×1 pixel OR 3rd party VAST/VPAID JS tag
Submission Lead Time	7 business days

Ad Serving and tracking for all creatives

Option 1 – LG Ad Solutions (Site) served with Standard 1×1s (Optional – Impression Tag + Quartile tracking tag + Click Tag )

Option 2 – 3rd Party Tags

VPAID and VAST accepted for Desktop
VPAID tags (including tags with any VPAID element inside) not accepted for CTV and Mobile/Tablet

LG Native Ad Specs

Home Launcher Ad Unit

Test Creative

File Format	PNG/JPG/GIF
Dimensions	300×250
Available Ad Interactions	Click to App Click to DeepLink Click to Web – Website must be compatible with Chromium 87, 79, 68, 53 and 38 Click to Video – :6s or :15s to :30s, 16:9 ratio, 30MB Max Click to Image – 16:9 ratio, 1920×1080, 30MB Max Click to Overlay – Upon click, the ad unit expands into a full-screen video with a 300×250 banner in the bottom right corner. At any time, the user can click the 300×250 banner to App, DeepLink or Web. Requirements: Image is 300×250. Video is 16:9 ratio; Max :180s and 30MB Max
Specification	Max File Size: 150KB GIF Frame Rate: Between 0.2 and 5s GIF Number of Frames: Up to 4 GIF Duration: Less than or equal to :15s
Notes	Video, Image and Overlay Interactions not available in Germany Avoid small fonts and include a click interaction message for animated GIFs
Submission Lead Time	7 business days
Tracking	1st party, 3rd party using 1×1 pixel (without action/redirect)

Halo Companion Ad Unit

Design Template

File Format	PNG/JPG
Dimensions	1840×230
Available Ad Interactions	Click to App Click to DeepLink Click to Web– Website must be compatible with Chromium 87, 79, 68, 53 and 38 Click to Video – :6s or :15s to :30s, 16:9 ratio, 30MB Max Click to Image – 16:9 ratio, 1920×1080, 30MB Max
Specification	Max File Size: 3MB
Notes	The Halo Companion ad unit is always paired with the Home Launcher ad unit. Click interaction destinations are the same for both. 3rd party trackers are not accepted for the Halo Companion ad unit. Impression reporting will only be provided on the Home Launcher ad unit, however Clicks will be reported on both the Home Launcher (300×250) and Halo Companion (1840×230). Not available in Germany Avoid small fonts and placing key content in bottom left corner of the creative. Solid background preferred Please use the accompanying design template to create the ad so that the right area is in view
Submission Lead Time	7 business days
Tracking	1st party, 3rd party using 1×1 pixel (without action/redirect)

Wedge Ad Unit

Design Template Test Creative Download Test Guide

File Format	PNG/JPG
Dimensions	1440×1080
Available Ad Interactions	Click to App Click to DeepLink Click to Web– Website must be compatible with Chromium 87, 79, 68, 53 and 38 Click to Video – :6s or :15s to :30s, 16:9 ratio, 30MB Max Click to Image – 16:9 ratio, 1920×1080, 30MB Max Click to Overlay – Upon click, the ad unit expands into a full-screen video with a 300×250 banner in the bottom right corner. At any time, the user can click the 300×250 banner to App, DeepLink or Web. Requirements: Image is 300×250. Video is 16:9 ratio; Max :180s and 30MB Max
Specification	Max File Size: 4 MB
Notes	Not available in Germany Please use the accompanying design template to create the ad so that the right area is in view
Submission Lead Time	7 business days
Tracking	1st party, 3rd party using 1×1 pixel (without action/redirect)

Carousel & Companion Ad Unit

LG Ads Solutions Ad Specs Companion Ad Unit

Design Template

File Format	PNG/JPG for image, MP4 for video unit
Dimensions	The Carousel Companion ad unit is a 1629×420 canvas with the option to display a Image, Video or a Image with Video Overlay. Image: 1629×420 Video: 1629×420 (1628×420 also accepted). :6s or :15s to :30s and 30MB Max Image with Video Overlay: Image is 1629×420. Video is 16:9 ratio, :6s or :15s to :30s; 30MB Max. Will also accept 1.85:1(cinematic) or 2.39:1(anamorphic).
Available Ad Interactions	Click to App Click to DeepLink Click to Web – Website must be compatible with Chromium 87, 79, 68, 53 and 38 Click to Video – :6s or :15s to :30s, 16:9 ratio, 30MB Max Click to Image – 16:9 ratio, 1920×1080, 30MB max Requirements: Image is 300×250. Video is 16:9 ratio; Max :180s and 30MB Max
Specification	Max File Size: 30MB for Video, 4MB for Banner; Video Codec: h264 Audio Codec: AAC preferred, PCM not supported
Notes	The Carousel displays up to 5 cards and will auto rotate as long as the user remains on the screen. The rotation will pause upon user interaction. Videos are clickable and play automatically with no sound. Sound will play when user hovers over video. Include an end card within the video to avoid a black screen as this is the final frame and will remain on screen for :5s For Image with Video Overlay format, place key content in the right half of the Image as the Video Overlay is displayed on the left hand side. Please use the accompanying design template to create the companion ad unit so that the right area is in view
Submission Lead Time	7 business days
Tracking	1st party, 3rd party using 1×1 pixel (without action/redirect)

Content Store Ad Unit

Test Creative

File Format	PNG/JPG
Dimensions	970×250
Available Ad Interactions	Click to App Click to DeepLink Click to Web – Website must be compatible with Chromium 87, 79, 68, 53 and 38 Click to Video – :6s or :15s to :30s, 16:9 ratio, 30MB Max Click to Image – 16:9 ratio, 1920×1080, 30MB max Click to Overlay – Upon click, the ad unit expands into a full-screen video with a 300×250 banner in the bottom right corner. At any time, the user can click the 300×250 banner to App, DeepLink or Web. Requirements: Image is 300×250. Video is 16:9 ratio; Max :180s and 30MB Max
Specification	Max file size: 150kb
Notes	Place key content within the center of the creative
Tracking	1st party, 3rd party using 1×1 pixel (without action/redirect)
Submission Lead Time	7 business days

Hero Display Ad Unit

Test Creative

File Format	PNG/JPG
Dimensions	1354×762
Available Ad Interactions	Click to App Click to DeepLink Click to Web – Website must be compatible with Chromium 87, 79, 68, 53 and 38 Click to Video – :6s or :15s to :30s, 16:9 ratio, 30MB Max Click to Image – 16:9 ratio, 1920×1080, 30MB Max Click to Overlay – Upon click, the ad unit expands into a full-screen video with a 300×250 banner in the bottom right corner. At any time, the user can click the 300×250 banner to App, DeepLink or Web. Requirements: Image is 300×250. Video is 16:9 ratio; Max :180s and 30MB Max
Specification	Max File Size: 4 MB
Notes	Place key content within the center of the creative
Submission Lead Time	7 business days
Tracking	1st party, 3rd party using 1×1 pixel (without action/redirect)

Hero Video Ad Unit

LG Ads Solutions Ad Specs Hero Video Display

File Format	MP4
Aspect Ratio	16:9
Duration	:06s or :15s to :30s
Available Ad Interactions	Click to App Click to DeepLink Click to Web – Website must be compatible with Chromium 87, 79, 68, 53 and 38 Click to Video – :6s or :15s to :30s, 16:9 ratio, 30MB Max Click to Image – 16:9 ratio, 1920×1080, 30MB Max
CTA Text Options	Select from one of the CTA text options below to overlay on top of the ad unit. Click to Launch, More Info, Click to Watch, Click to Install, Rent Now, Buy Now, See More, Watch Now, Learn More, or Sponsored. Note: Overlay text will be translated to the user’s language (TV settings).
Specification	Max file size: 30MB Video Codec: h264 Audio Codec: AAC preferred, PCM not supported
Notes	The video unit will auto play video with an overlay text box on the bottom right of the video. Clicking the overlay text box will take the user to the end destination. Do not include any relevant information (logo or text) in the bottom right hand corner of the video. Include an end card within the video to avoid a black screen as this is the final frame displayed once the video ends. Not available in Germany.
Submission Lead Time	7 business days
Tracking	1st party, 3rd party using 1×1 pixel (without action/redirect)

Secondary Home Screen Ad Unit

LG Ads Solutions Ad Specs secondary home screen

File Format	PNG/JPG/GIF
Dimensions	300×250
Available Ad Interactions	Click to App Click to DeepLink Click to Web – Website must be compatible with Chromium 87, 79, 68, 53 and 38 Click to Video – :6s or :15s to :30s, 16:9 ratio, 30MB Max Click to Image – 16:9 ratio, 1920×1080, 30MB Max Click to Overlay – Upon click, the ad unit expands into a full-screen video with a 300×250 banner in the bottom right corner. At any time, the user can click the 300×250 banner to App, DeepLink or Web. Requirements: Image is 300×250. Video is 16:9 ratio; Max :180s and 30MB Max
Specification	Max File Size: 150kB GIF Frame Rate: between 0.2s and 5s GIF Number of Frames: Up to 4 GIF Duration: less than or equal to :15s
Notes	The Secondary Home Screen ad unit is required for Roadblock packages, providing share of voice on all Native ad units across all LG TVs. The creative must be visually different from any other creatives provided to create a complementary and diverse viewing experience for the user. For webOS 5.0, the ad will appear when the user hovers over the LG Content Store icon within the Home Launcher bar. Avoid small fonts and include a click interaction message for animated GIFs.
Submission Lead Time	7 business days
Tracking	1st party, 3rd party using 1×1 pixel (without action/redirect)

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About LG Ad Solutions

LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens. We are growing fast globally, and we are hiring! Contact us at info@lgads.tv.

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