LG Ad Formats & Specifications
Take your TV and video marketing to the next level with the power of LG Ads Video, Native Display and Cross-Device Offerings.
LG Ad Solutions supports interstitial ads on tablet and mobile apps. An interstitial ad is a full-screen advertisement that may be displayed during launch or in between content.
Interstitial Display Ads can be site served by LG Ad Solutions. Assets needed are single static images along with tracking pixels. A 1×1 pixel for tracking impressions and a click-tracking pixel for tracking clicks can be provided.
Device | Dimension | Max Size | Submission Lead Time | Tracking |
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Mobile | 768×1024 1024×768 320×480 480×320 | 200KB raw asset OR 3rd party JS tag | 7 business days | 1st party, 3rd party with 1×1 pixel OR 3rd party JS tag |
Tablet | 768×1024 1024×768 | 200KB raw asset OR 3rd party JS tag | 7 business days | 1st party, 3rd party with 1×1 pixel OR 3rd party JS tag |
Device | Dimension | Max Size | Submission Lead Time | Tracking |
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Mobile or Tablet Web | 300×250 728×90 | 200KB raw asset OR 3rd party JS tag | 7 business days | 1st party, 3rd party with 1×1 pixel OR 3rd party JS tag |
Desktop | 300×250 300×600 160×600 728×90 | 200KB raw asset OR 3rd party JS tag | 7 business days | 1st party, 3rd party with 1×1 pixel OR 3rd party JS tag |
File Format | 3rd Party Tags (preferred): VAST 2.0 or VPAID 2.0 (For Desktop only, VAST preferred) Site Served: MP4 (preferred), MOV, FLV |
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Aspect Ratio | 16:9 |
Dimensions | 640×360, 1280×720, 1920×1080 |
Frame Rate | 23.98 FPS, 25 FPS or 29.97 FPS |
Bitrate | 600+ KBPS (for Mobile/Desktop), 1500+ KBPS (for CTV video) |
Codec | H.264 |
Duration | :15s, :30s, :60s (:90s available with limited support) |
Max File Size | 30MB raw asset OR 3rd party VAST/VPAID without size limit |
Close button | No, not required |
Video | User initiated |
Tracking | 1st party, 3rd party with 1×1 pixel OR 3rd party VAST/VPAID JS tag |
Submission Lead Time | 7 business days |
Option 1 – LG Ad Solutions (Site) served with Standard 1×1s (Optional – Impression Tag + Quartile tracking tag + Click Tag )
Option 2 – 3rd Party Tags
File Format | PNG/JPG/GIF |
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Dimensions | 300×250 |
Available Ad Interactions | Click to App Click to DeepLink Click to Web – Website must be compatible with Chromium 87, 79, 68, 53 and 38 Click to Video – 16:9 ratio, Max :180s and 30MB Click to Image – 16:9 ratio, 1920×1080, 3MB Max Click to Overlay – Upon click, the ad unit expands into a full-screen video with a 300×250 banner in the bottom right corner.
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Specification | Max File Size: 250KB GIF Frame Rate: Between 0.2 and 5s GIF Number of Frames: Up to 4 GIF Duration: Less than or equal to :15s |
Notes |
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Submission Lead Time | 7 business days |
Tracking | 1st party, 3rd party using 1×1 pixel (without action/redirect) |
File Format | PNG/JPG |
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Dimensions | 1840×230 |
Available Ad Interactions | Click to App Click to DeepLink Click to Web– Website must be compatible with Chromium 87, 79, 68, 53 and 38 Click to Video – 16:9 ratio, Max :180s and 30MB Click to Image – 16:9 ratio, 1920×1080, 3MB Max |
Specification | Max File Size: 3MB |
Notes |
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Submission Lead Time | 7 business days |
Tracking | 1st party, 3rd party using 1×1 pixel (without action/redirect) |
File Format | PNG/JPG |
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Dimensions | 1440×1080 |
Available Ad Interactions | Click to App Click to DeepLink Click to Web– Website must be compatible with Chromium 87, 79, 68, 53 and 38 Click to Video – 16:9 ratio, Max :180s and 30MB Click to Image – 16:9 ratio, 1920×1080, 3MB Max Click to Overlay – Upon click, the ad unit expands into a full-screen video with a 300×250 banner in the bottom right corner.
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Specification | Max File Size: 3MB |
Notes |
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Submission Lead Time | 7 business days |
Tracking | 1st party, 3rd party using 1×1 pixel (without action/redirect) |
File Format | PNG/JPG for image, MP4 for video unit |
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Dimensions | The Carousel Ad Unit is a 1629×420 canvas with the option to display a Image, Video or a Companion (Image with Video Overlay).
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Available Ad Interactions | Click to App Click to DeepLink Click to Web – Website must be compatible with Chromium 87, 79, 68, 53 and 38 Click to Video – 16:9 ratio, Max :180s and 30MB Click to Image – 16:9 ratio, 1920×1080, 3MB Max
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Specification | Max File Size: 30MB for Video, 3MB for Banner; Video Codec: h264 Audio Codec: AAC preferred, PCM not supported |
Notes |
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Submission Lead Time | 7 business days |
Tracking | 1st party, 3rd party using 1×1 pixel (without action/redirect) |
File Format | PNG/JPG |
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Dimensions | 970×250 |
Available Ad Interactions | Click to App Click to DeepLink Click to Web – Website must be compatible with Chromium 87, 79, 68, 53 and 38 Click to Video – 16:9 ratio, Max :180s and 30MB Click to Image – 16:9 ratio, 1920×1080, 3MB Max Click to Overlay – Upon click, the ad unit expands into a full-screen video with a 300×250 banner in the bottom right corner.
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Specification | Max file size: 250KB |
Notes |
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Tracking | 1st party, 3rd party using 1×1 pixel (without action/redirect) |
Submission Lead Time | 7 business days |
File Format | PNG/JPG/GIF |
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Dimensions | 300×250 |
Available Ad Interactions | Click to App Click to DeepLink Click to Web – Website must be compatible with Chromium 87, 79, 68, 53 and 38 Click to Video – 16:9 ratio, Max :180s and 30MB Click to Image – 16:9 ratio, 1920×1080, 3MB Max Click to Overlay – Upon click, the ad unit expands into a full-screen video with a 300×250 banner in the bottom right corner.
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Specification | Max File Size: 250KB GIF Frame Rate: between 0.2s and 5s GIF Number of Frames: Up to 4 GIF Duration: less than or equal to :15s |
Notes |
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Submission Lead Time | 7 business days |
Tracking | 1st party, 3rd party using 1×1 pixel (without action/redirect) |
Let us know how we can help you reach LG’s premium connected TV audiences and measure outcomes for your cross-device campaigns.
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