Clinch and LG Ad Solutions Bring Data-Driven Creative to the Big Screen
NEW YORK, February 16, 2021 – Clinch, the company that provides AI-driven omnichannel personalization across CTV, OTT, Programmatic, Social, Native, DOOH, and Audio, announced it has partnered with LG Ad Solutions, the exclusive provider of LG smart TV native ads and audience targeting data, to enable dynamic creative optimization (DCO) across its global connected TV media ecosystem.Marketers turn to LG Ad Solutions for its premium connected TV inventory, exclusive TV data for granular targeting, custom segmentation capabilities and guaranteed outcomes on media buys. Clinch enhances these services by offering creative automation, ad delivery, distribution, and creative optimization at scale across LG Ad Solutions’ more than 120 million households worldwide. Further, the Clinch platform empowers advertisers to take their media buys to the next level, with data-driven creatives that incorporate dynamic elements like product or location feeds, and event triggers that run the gamut from weather to game scores.
Dynamic creative features such as contextual or viewer-driven product selection and messaging are powered by data from LG Ad Solutions proprietary automatic content recognition (ACR) technology. Clinch’s robust measurement and optimization technology enables advertisers to understand how creatives are working, and apply those insights to ongoing campaigns in real-time. LG Ad Solutions’ ACR data guarantees that creatives align with an advertiser’s audience preferences.
“Our partnership marks another milestone in our ongoing evolution toward the future of omnichannel innovation,” said Oz Etzioni, CEO at Clinch. “We’re taking many of the same principles that drive success in digital and applying them to CTV.”
The powerful combination of Clinch’s DCO offering and smart ad server enable LG Ad Solutions to solve common challenges that plague the CTV/OTT space, like ad fatigue and fragmentation. Clinch’s complex decisioning engine is powered by machine learning algorithms that treat every impression like a small experiment. These experiments uncover unique dimensions of engagement data that are analyzed and converted into actionable insights that help optimize CTV campaigns.
For example, for a quick-service-restaurant (QSR) campaign Clinch’s DCO feature can dynamically update the creatives to include the location of the nearest restaurant to the viewer.
“We’re deeply invested in next-generation solutions that balance data-driven advertising and superior user experience, a sentiment we share with our advertisers” said Ashish Baldua, Chief Product Officer for LG Ad Solutions. “Our partnership with Clinch supports this commitment and is well positioned to meet the current needs of our business and clients, while future-proofing our advertising technology stack.”
To learn more about this partnership, contact info@clinch.co.
About Clinch
Clinch is an AI-powered Creative Personalization platform that delivers consumer-tailored ad experiences across all channels, to drive online and in-store performance and sales. Clinch provides brands and agencies with an omnichannel creative solution that leverages data to automate, personalize and optimize display and video ad experiences at scale, across programmatic, social media, in-app, native, OTT / CTV, DOOH, and Audio. For more information visit: www.clinch.co
About LG Ad Solutions
LG Ad Solutions is a leader in convergent TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented TV landscape, and maximize return on ad spend. The company brings together LG’s years of experience in delivering premium home entertainment products to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens, and understand resulting business outcomes. Our current OEM partners include LG, Sharp, Hisense, Toshiba, Seiki, Skyworth, Tivo, and Sling Media, with over 10 more OEMs committed to joining us in 2021. We are growing fast globally, and we are hiring! Contact us at info@lgads.tv.
