In The News
July 2025

LG Ad Solutions and Viant Integration Looks to Sharpen CTV Ad Targeting, Accelerate Addressable

July 2025

The Creative Equation: Where Science Meets Storytelling, Part 1

July 2025

CTV becomes the new checkout aisle for Prime Day and beyond

July 2025

IPA Bellwether Q2 report ‘offers grounds for cautious optimism’

July 2025

CTV’s inflection point: redefining TV in the age of connected viewing

June 2025

LG signs UK partnership with Experian to bolster targeting

June 2025

LG Ad Solutions, Experian CTV ad partnership

June 2025

PART 2: Cannes Lions 2025 Predictions – Industry Leaders on the Festival’s Future

June 2025

Cannes Lions predictions 2025: Which emerging channel will dominate the discourse?

June 2025

LG Ad Solutions Partners with Akkio to Unlock Real-Time Intelligence from ACR Data

May 2025

Amidst economic uncertainty, viewers plan to turn to streaming

May 2025

More Studies Show Streaming Gains

May 2025

CTV isn’t just for movie night – it’s your brand’s launchpad to everything

May 2025

This Year’s Big NewFronts Trends: Interactive Ads, Programmatic Possibilities

May 2025

Netflix’s New Interface, The NewFronts Become The OEM Fronts

May 2025

LG Ads Pitches Advertisers on 50 Cent and a Candy Shop of CTV Ad Offerings

May 2025

LG: The TV home screen is now central to the viewer experience

May 2025

New Research from LG Ad Solutions Reveals the TV Home Screen is Now Central to the UK Viewer Experience

May 2025

79% of UK CTV viewers now favour ad-supported options

May 2025

Report: 52% of UK CTV viewers prefer streaming

May 2025

Helen Keelan, Senior Sales Dir… – The Business of Marketing – Apple Podcasts

April 2025

Over One-Third Of CTV Viewers Have Canceled A Streaming Subscription In The Past Year

April 2025

Smart TV home-screen ads will become mainstream CTV buy, say LG and Magnite

April 2025

In the CTV race, LG Ad Solutions starts at the home screen

April 2025

Talent Tracker: LG, MRM, MiQ, IAB UK, and more

April 2025

The data and privacy race: Why the WPP-InfoSum acquisition marks a turning point for agencies

April 2025

Top 5 adtech tools this week: Kenshoo Skai, aiCMO, LG Ad Solutions, VIOOH and Ogury

April 2025

LG Ad Solutions integrates with Amazon Publisher Services

April 2025

LG brings ‘emotionally aware’ targeted advertising to CTV via Zenapse

April 2025

Shoppable TV’s Moment Has Finally Arrived—And It’s Bigger Than QR Codes

April 2025

LG Ad Solutions Expands with Amazon Publisher Direct Integration

April 2025

5 Ways Tariffs Could Transform the Streaming Industry

April 2025

LG Ad Solutions Expands Programmatic Ad Inventory

March 2025

Customers say they want more shoppable ads on TV

March 2025

Survey: Consumers Want More Shoppable TV Experiences

March 2025

Is shoppable CTV the next big opportunity for retail media?

March 2025

The hottest growing real estate is in the back of your Uber

March 2025

Talking Heads: Overcoming the hurdles preventing creative women from making it into the boardroom #IWD2025

August 2025

IPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four Years

February 2025

Why the Chiefs-Eagles Super Bowl rematch could deliver a ratings record for Fox

February 2025

Super Bowl LIX: AI’s Debut and the Enduring Power of Emotion in Advertising

February 2025

Study: Accelerated shift to streaming for live sports

August 2025

The Future at CES 2025: AI, Sustainability, and Digital Trends You Can’t Miss

August 2025

Expert Predictions For Advertising In 2025

August 2025

Creative Trends Set to Dominate 2025

January 2025

Research: Finding the right balance between linear and CTV.

January 2025

Study: Optimal balance between CTV, linear TV investments.

January 2025

Salt spoons, talking plants and sentient TVs: 4 marketing experts on future tech at CES.

January 2025

LG Ad Solutions’ CTO Dave Rudnick On How AI Will Influence CTV Experiences.

January 2025

Study Finds Advertisers Benefit From TV Campaigns Using More CTV.

January 2025

Cracking the Efficiency Curve: Little Shifts Mean A Lot.

December 2025

Adtech’s New Year’s Resolutions: Finally Quit the Cookie, Measure CTV, and Bring Some Positivity.

December 2025

LG Ad Solutions report reveals TV as a powerful driver of gaming purchases in the UK.

December 2025

Nearly three-quarters of UK gamers likely to purchase video games advertised on TV.

December 2025

2025 Predictions: What Next?

December 2025

CTV ads drive almost two-thirds of gamers’ purchase decisions.

November 2024

Study: CTV ads powerful for beauty brands

November 2024

LG Ad Solutions’ Latest Study Reveals CTV as a Powerhouse for Beauty Brands, Unlocking New Opportunities in Consumer Engagement and Purchase Pathways

November 2024

Why The Trade Desk has developed its own TV OS

November 2024

The Trade Desk unveils Ventura

November 2024

Trade Desk tries to shake up streaming TV with content-agnostic strategy

November 2024

The Biggest Questions After The Trade Desk’s OS Announcement

August 2025

UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024

August 2025

Black Friday 2024: Adland, brands share strategies for success

August 2025

Black Friday 2024: Navigating the Challenges and Opportunities

November 2024

The Fishbowl: Helen Keelan, LG Ad Solutions

November 2025

LG Ad Solutions’ latest U.S. study reveals CTV as a powerhouse for beauty brands.

November 2025

Connected TV Roundup

November 2025

The Trade Desk’s Ventura OS: Disrupting CTV, Monetization, and User Experience!8

November 2025

‘Marketers are facing a battlefield’: Industry predictions ahead of Black Friday

November 2025

LG Ad Solutions’ latest U.S. study reveals CTV as a powerhouse for beauty brands

November 2025

The Trade Desk launches streaming TV operating system ‘Ventura’

October 2024

CTV Takes the Lead: 78% of Hispanic Americans Prefer Streaming for Its Personalized and Diverse Content Options [REPORT]

October 2024

Cynopsis 10/18/24: Apple TV+ orders season three of “Shrinking”

October 2025

5 Takeaways for the Last Weekend of Political Ads

October 2024

Study: Advertisers should prioritise a total TV experience

October 2025

‘When finances are constrained, that’s when the magic happens’: Adland unfazed by shock UK adspend freeze

September 2024

LG Study: Asian-American Viewers Prefer Streaming Ads

September 2024

Consumers feel CTV ads are more relevant than traditional TV

September 2024

LG Ad Solutions Launches Innovation Labs

September 2024

LG Ad Solutions launches Innovation Labs to bolster CTV

September 2024

LG Ad Solutions launches Innovation Labs

September 2024

LG Ad Solutions Starts Innovation Labs To Revolutionize CTV Advertising & User Experience

September 2024

LG Ad Solutions pioneers new era of interactive TV experiences

September 2024

The cases for and against investing in CTV during the presidential election cycle

September 2024

LG Ad Solutions launches Native Screensaver Ads

September 2024

The WIR: The CMA Accuses Google of Abusing Dominance in Ad Tech, X Launches a CTV App, and Linear TV Rebounds in the US

September 2024

Screensaver ads are in-fact effective – LG Ad Solutions study

September 2024

Exclusive: LG Ad Solutions Launches Native Screensaver Ads

September 2025

CTV Ads Outperform: Streaming Ads More Relevant

September 2025

Innovation Labs: LG Ad Solutions Unveils New Division for CTV Breakthroughs

September 2025

LG Ad Solutions Proves Screensaver Ads Drive Brand Engagement

August 2024

For LG Ad Solutions AI Yield Optimization Becomes Key Focus

August 2025

IPA Bellwether Q3 2024: Industry reactions

August 2025

IPA Bellwether Report Q3 2024: Industry Reaction

August 2024

New Study Highlights Importance of Black Americans for CTV Advertisers

August 2024

Shoppable TV ads: The next big thing in the retail media revolution?

August 2024

The Future Of Television Is Broadcast & Streaming: Here’s Why

August 2024

Tapping into CTV audiences: Survey says holiday shoppers want helpful TV ads

August 2024

How will connected TV users shop this holiday season?