LG Ad Solutions: Connecting brands with the Gaming Community in Europe
LG Ad Solutions deterministically identifies Gaming Households through our direct access to console and gameplay data through our proprietary ACR data.
Connected TV is a core component of Activision’s evolving TV screen strategy, LG Ad Solutions were a key partner for the launch of Call of Duty®: Modern Warfare® III that enabled us to reach gamers in a verified way.
They brought real value to the campaign through their unique targeting that can pick out different parts of our audience, such as specific console owners and different types of Call of Duty players. Being able to reach these audiences across high impact, premium inventory & see the data that proves incrementality, allows us to invest in and grow our CTV plans with confidence.
Deterministic Gameplay Data
Powered by LG’s proprietary ACR technology.
Precise Targeting
Audiences by Console Type, Game, Genre, and more.
Premium Inventory
Immersive ad experiences on the biggest screen.
Game Uplift
Attributed Gameplay measurement fueled by 1P glass data.