LGBTQ+ households are redefining the connected TV experience. They are curating content that resonates, seeking representation, and finding innovative ways to connect with what matters most to them. LG Ad Solutions’ latest study—The Inclusive Screen 2025: LGBTQ+ Americans – A Look into CTV Usage and Preferences—explores how LGBTQ+ Americans are turning to CTV for inspiration, inclusivity and greater control over their viewing experiences.
Here’s what we discovered:
- LGBTQ+ Americans prefer free streaming. 57% of LGBTQ+ CTV viewers prefer streaming TV vs. traditional TV, valuing the variety and accessibility of content.
- The TV home screen is a key content discovery hub. For LGBTQ+ CTV viewers, the TV home screen is the top destination for discovering new content, surpassing app homepages, word of mouth, and social media.
- CTV ads inspire and inform. 73% of LGBTQ+ CTV viewers of LGBTQ+ CTV Viewers feel streaming TV ads are more relevant than ads on traditional TV, and 81% prefer ads that are relevant to their interests. Streaming ads are a trusted source of inspiration, alongside social media and personal recommendations.
Get the full study—The Inclusive Screen 2025: LGBTQ+ Americans – A Look into CTV Usage and Preferences—and see how LGBTQ+ households are shaping their viewing experiences and engaging with brands through CTV.
