Streaming Advertising Solutions
Connect with engaged viewers across top streaming platforms. Our data-driven ad solutions help you reach the right audience, on the right screen, at the right time.
What Is Streaming Advertising?
Streaming advertising is the process of delivering ads within video or audio content that is streamed over the internet. These ads can appear on a wide range of devices, including smart TVs, desktop computers, tablets, and mobile phones, reaching viewers wherever they consume content.
Unlike traditional broadcast advertising, which relies on broad delivery, streaming TV advertising leverages digital precision to target specific audiences. It moves beyond the limitations of linear TV by serving ads in on-demand and live-streamed environments. This includes over-the-top (OTT) services, which deliver content via the internet, and Connected TV (CTV) platforms, which are internet-enabled television sets. Streaming advertising offers a direct and measurable way to engage modern audiences who have shifted away from traditional media.
Why Brands Are Shifting to Streaming TV Advertising
Access to a Growing Audience
Viewership on streaming services continues to climb as consumers embrace on-demand content. This provides a direct channel to reach millions of households, including cord-cutters who are inaccessible through linear TV.
Higher Engagement and Better Targeting
Streaming ads are delivered to engaged audiences who are actively choosing their content. With advanced data, you can move beyond simple demographics to target viewers based on their interests and behaviors, ensuring your message is relevant and impactful.
Flexibility Across Devices and Formats
Streaming advertising campaigns can run across multiple screens, from the living room TV to a mobile device on the go. This flexibility, combined with a variety of ad formats, allows brands to create dynamic, cross-platform experiences that drive results.
Key Features of Streaming Advertising
Advanced Targeting
Premium Placements
Interactive Formats
Measurable Results
How Does Streaming Advertising Work?
1. Audience Planning
We work with you to define your target audience using our extensive data sets. Identify key segments based on viewing behaviors and household characteristics to build a precise targeting strategy.
2. Campaign Deployment
Launch your creative assets across our network of streaming platforms and devices. Whether using pre-roll video or interactive formats, we ensure your ads are deployed for maximum impact.
3. Measurement and Analysis
Monitor campaign performance with our comprehensive reporting dashboard. Track key metrics in real time to understand audience engagement and campaign effectiveness.
4. Cross-Screen Optimization
Use the insights from our analytics to refine your strategy. Adjust targeting, creative, and frequency across screens to optimize performance and achieve your campaign goals.
Why Choose LG Ad Solutions for Streaming Advertising?
Partnering with LG Ad Solutions provides the tools and access needed to execute successful streaming advertising campaigns. We help you connect with valuable audiences in premium environments.
Premium Inventory Access
Leverage our direct access to premium inventory on millions of LG smart TVs. Place your streaming ads within top-tier platforms and apps, ensuring your brand appears in a high-quality, brand-safe context.
Advanced Audience Targeting
Utilize our proprietary Automatic Content Recognition (ACR) technology and behavioral data to identify and reach your ideal audience. Our deterministic data provides a precise understanding of viewing habits for more effective campaigns.
Programmatic Capabilities
Our platform supports programmatic buying for efficient and scalable stream advertising. Take advantage of real-time optimization to improve performance and maximize your return on investment.
Brand-Safe and Scalable Placements
We offer scalable ad placements that protect your brand’s integrity. Run campaigns with confidence, knowing your message is delivered in a trusted and suitable environment.
Streaming Advertising Case Studies
IG Group
Increased click-through rate (CTR) efficiency by 2.5X by maximizing share of voice and optimizing campaign performance across LG households.
Visit Myrtle Beach
Drove significant lifts in brand awareness and arrivals using LG Home Screen ads combined with dynamic creative optimization (DCO)-enabled CTV video.
Jack in the Box
Generated 7,800 QR code scans with high-impact LG Home Screen ads, showcasing strong consumer engagement and efficient response rates.
Clairol
Elevated brand awareness, purchase intent, and engagement by leveraging LG Home Screen ads to connect with target consumers directly in their living rooms.
Wells Fargo
Achieved a 17.2% incremental reach with LG CTV video and lifted aided brand awareness by 3.4 percentage points through ACR-driven Home Screen ads.
Lexus
Used LG Home Screen ads, CTV video, and Household Extend to deliver brand lift during a premium sports event, powered by ACR technology.
Spin Master (Unicorn Academy)
Achieved a 25.1% lift in brand recommendation with LG Home Screen ads and DCO-enabled CTV video, improving brand recall and audience interest.
ViX
Secured a 4.2X lift in install rates for its streaming platform through targeted LG Home Screen ad campaigns and MediaBoost measurement.
Start Planning Your Next Streaming Advertising Campaign Now
Streaming Advertising FAQs
Streaming advertising places promotional content within video or audio that is streamed over the internet. These ads can appear across various devices, including smart TVs, computers, and mobile phones.
Unlike the broad, untargeted nature of traditional ads, streaming advertising uses data to reach specific audiences. It is also more measurable, providing clear metrics on viewership and engagement.
Common formats include in-stream video ads (pre-roll, mid-roll, post-roll), interactive units with shoppable features, and native placements like home screen banners on smart TVs.
Streaming ads are supported on a wide range of platforms, including free ad-supported streaming TV (FAST) channels, ad-supported video-on-demand (AVOD) services, and native smart TV operating systems.
Yes. Advanced data allows for precise targeting based on viewing behaviors, interests, location, and other household characteristics, ensuring your ads reach relevant audiences.
Absolutely. With measurable metrics like click-through rates and conversions, streaming advertising is highly effective for performance-focused campaigns designed to drive specific actions.
Effectiveness is measured through digital KPIs, including impressions, view-through rate (VTR), click-through rate (CTR), conversions, and brand lift studies.
“Streaming” is a broad term for delivering content over the internet. “OTT” (over-the-top) refers to the services that deliver this content. “CTV” (Connected TV) refers to the television sets used to watch it. Streaming ads can run across all of them.
Nearly every industry can benefit, including retail, automotive, CPG, finance, and entertainment. Any brand looking to reach a modern, engaged audience can find success with streaming ads.
Budgets are flexible and can be scaled to meet your goals. Streaming advertising can be more cost-effective than traditional TV due to its precise targeting, which reduces wasted impressions.