Addressable TV Advertising Solutions
Deliver different messages to specific households while they watch the same show or stream. Addressable advertising from LG Ad Solutions makes every impression count.
What Is Addressable Advertising?
Addressable advertising is the technology that allows brands to deliver tailored ad messages to different households, even when they are watching the same program. Instead of broadcasting one ad to all viewers, this approach targets specific households with creative that is relevant to them.
An addressable audience consists of households that have been identified for specific ad delivery based on data. A non-addressable audience includes all other households that will see a default ad. For example, a car brand could show an SUV ad to a household with children and a sports car ad to a household of young professionals, all during the same ad break. This makes addressable TV advertising a more efficient and powerful way to connect with consumers.
Built for Scale and Security
Identity Resolution
We use a household graph built on opt-in, deterministic data to identify and reach precise audience segments without relying on third-party cookies.
Server-Side Ad Insertion (SSAI)
Our technology seamlessly inserts relevant ads into the content stream, providing a smooth, buffer-free viewing experience.
Real-Time Targeting Logic
Our platform makes automated, data-driven decisions in real time to serve the right ad to the right household.
Measurement Integrations
We integrate with leading measurement partners to track key business outcomes, including site visits, foot traffic lift, and marketing mix modeling (MMM) inputs.
Key Features of Addressable Advertising
Advanced Targeting
Premium Placements
Interactive Formats
Measurable Results
How Addressable TV Advertising Delivers Precision
1. Identify Audience Segments
We use deterministic LG ACR data to define and locate your target households based on real viewing behaviors.
2. Match Creative to Audience
Assign different ad creatives to distinct audience segments for maximum relevance and impact.
3. Serve Ads in Real Time
Our platform delivers the tailored ads to the right households dynamically as they watch content.
4. Measure Performance
Analyze campaign results across devices with our comprehensive measurement tools to prove ROI and optimize future strategy.
Why Choose LG Ad Solutions for Addressable TV Advertising?
Partnering with LG Ad Solutions provides the tools and access needed to execute successful addressable advertising campaigns. We help you connect with valuable audiences in premium environments.
Premium Inventory Access
Leverage our direct access to premium inventory on millions of LG smart TVs. Place your streaming ads within top-tier platforms and apps, ensuring your brand appears in a high-quality, brand-safe context.
Advanced Audience Targeting
Utilize our proprietary Automatic Content Recognition (ACR) technology and behavioral data to identify and reach your ideal audience. Our deterministic data provides a precise understanding of viewing habits for more effective campaigns.
Programmatic Capabilities
Our platform supports programmatic buying for efficient and scalable stream advertising. Take advantage of real-time optimization to improve performance and maximize your return on investment.
Brand-Safe and Scalable Placements
We offer scalable ad placements that protect your brand’s integrity. Run campaigns with confidence, knowing your message is delivered in a trusted and suitable environment.
Addressable Advertising Case Studies
IG Group
Increased click-through rate (CTR) efficiency by 2.5X by maximizing share of voice and optimizing campaign performance across LG households.
Visit Myrtle Beach
Drove significant lifts in brand awareness and arrivals using LG Home Screen ads combined with dynamic creative optimization (DCO)-enabled CTV video.
Jack in the Box
Generated 7,800 QR code scans with high-impact LG Home Screen ads, showcasing strong consumer engagement and efficient response rates.
Clairol
Elevated brand awareness, purchase intent, and engagement by leveraging LG Home Screen ads to connect with target consumers directly in their living rooms.
Wells Fargo
Achieved a 17.2% incremental reach with LG CTV video and lifted aided brand awareness by 3.4 percentage points through ACR-driven Home Screen ads.
Lexus
Used LG Home Screen ads, CTV video, and Household Extend to deliver brand lift during a premium sports event, powered by ACR technology.
Spin Master (Unicorn Academy)
Achieved a 25.1% lift in brand recommendation with LG Home Screen ads and DCO-enabled CTV video, improving brand recall and audience interest.
ViX
Secured a 4.2X lift in install rates for its streaming platform through targeted LG Home Screen ad campaigns and MediaBoost measurement.
Plan Your Next Addressable Advertising Campaign with LG Ad Solutions
Addressable TV Advertising FAQs
Addressable TV advertising is a method of showing different ads to different households while they are watching the same program. This allows for more relevant and personalized ad experiences.
Programmatic TV refers to the automated buying of ad inventory. Addressable TV is a targeting capability that can be executed programmatically. Addressability is about who sees the ad, while programmatic is about how the ad is purchased.
Key technologies include identity resolution (like household graphs), server-side ad insertion (SSAI) for seamless ad delivery, and real-time data processing platforms that decide which ad to serve.
You can target households based on viewing behaviors, geographic location, and demographic data. LG Ad Solutions uses deterministic ACR data to power these targeting options.
Costs vary based on audience demand and targeting specificity. However, addressable advertising often delivers a higher ROI by reducing ad waste and increasing relevance.
Yes, we partner with addressable TV advertising agencies and brands directly to plan and execute successful campaigns.
Success is measured through a variety of KPIs, including incremental reach, conversion lift, website or store visitation, and other outcome-based metrics.