Case Studies

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Wells Fargo Achieves 17.2% Incremental Reach with LG CTV Video

Boosting brand awareness and driving incremental reach across CTV.

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LG Native Ads Boost Aided Awareness by 3.4 PPs for Wells Fargo Credit Cards

Enhancing brand metrics with ACR-driven LG Smart TV Native across LG Households.

The All-New Lexus GX Debut at the 2024 US Open with LG Ad Solutions

Driving brand lift with LG Smart TV Native, CTV Video & Household Extend, powered by ACR.

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Spin Master’s Unicorn Academy Dazzles with 25.51% Brand Recommendation Lift

Improving brand recall and recommendation with LG Native and DCO-enabled LG CTV Video.

ViX Streamed to Success with a 4.2X Install Rate Lift with LG Ad Solutions

Capturing attention with LG Smart TV Native and MediaBoost measurement.

BET’s Hip Hop Awards 2023 Hits a High Note with 99% Tune-In Lift

Elevating tune-in with ACR informed LG Smart TV Native and DCO.

LG Ad Solution’s Screensaver Ads Drive 2.5X Higher Lift in Brand Awareness

Showcasing the impact of Screensaver Ads, capitalizing on idle screen time to improve brand awareness, ad recall & overall brand perception.

Visit Myrtle Beach Achieves 102% Arrival Lift with LG Ad Solutions

Boosting brand awareness and destination visit metrics across LG Households.

Toyota and Davis Elen Drive 35% Efficiencies with LG Ad Solutions

Driving efficient reach with ACR data-rich tactics across CTV.

Irish Spring Scores 3.7M+ Incremental Households in Super Bowl LVI Debut

Scoring incremental reach with targeted activation across LG Households.

Auto Parts Retailer Books 90K+ Appointments with LG Ad Solutions

Driving conversions and appointments with ACR informed LG Smart TV Native and CTV.

Kia EV9 Debut Thrives with LG’s Innovative Native Ads

Driving awareness on the biggest screen in the home with LG Smart TV Native.

Danone’s Success: Skyr-High Engagement with LG Native Ads

Optimized engagement with LG Smart TV Native on the LG Home Screen.

Experian Achieves 3X Ad Recall Increase Across LG Households

Enhancing brand perception and ad recall with LG Smart TV Native and CTV.

QSR Brand Achieves $2.90 Cost per Store Visit with LG Ad Solutions

Increasing store visits and brand lift with targeted activation across LG Households.

Gaming Brand Achieves 111% ROAS with LG Native Ads & CTV Content Network

Maximizing gameplay and ROAS with ACR informed LG Smart TV Native and CTV.

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