Free Ad-Supported TV (FAST) Advertising
With millions of viewers watching free ad-supported streaming TV across LG smart TVs, brands have an opportunity to reach highly engaged audiences in a lean-back, living room environment.
What Is Free Ad-Supported TV (FAST)?
Free ad-supported streaming TV (FAST) offers viewers a linear, channel-based viewing experience similar to traditional broadcast TV, but delivered over the internet at no cost. As more consumers cut the cord, FAST has emerged as a primary way to access content in a relaxed, lean-back environment. Unlike Subscription Video on Demand (SVOD) which is ad-free, or Ad-Supported Video on Demand (AVOD) where users select specific content, FAST provides a scheduled programming guide that viewers can browse and tune into.
Why Buy FAST with LG?
Scale on LG Smart TVs
Reach millions of devices globally. Our extensive network provides a direct path to engaged households that are actively consuming FAST content.
ACR-Powered Planning & Measurement
We use deterministic ACR data for accurate campaign planning, audience targeting, and measurement. Track real exposure and manage reach and frequency effectively.
Premium Channel Network
Access inventory across a premium network of FAST apps, including our exclusive LG Channels service, which offers hundreds of channels across every genre.
Brand Safety and Transparency
Our direct supply path ensures your ads run in a brand-safe, curated environment, eliminating concerns about fraud and providing clear insight into your ad spend.
Proven Outcomes
We deliver measurable results, including brand lift studies, sales proxies, and site visitation data that integrates seamlessly with your marketing mix models.
Key Features of FAST
Advanced Targeting
Premium Placements
Interactive Formats
Measurable Results
Free Ad-Supported TV Advertising Placements
In-Stream Video
Integrate your brand message directly into the content stream with pre-roll and mid-roll video ads. These placements run during natural ad breaks for a non-disruptive viewer experience.
Pause Ads
Capture viewer attention with high-impact, full-screen ads that appear when a user pauses their content, guaranteeing high visibility in a moment of focus.
Home Screen & Channel Placement
Gain prominent placement with discovery units and channel takeovers on the LG home screen, reaching viewers as they decide what to watch.
Shoppable & QR Code Ads
Turn passive viewing into active engagement. Our interactive formats allow viewers to scan a QR code or use their remote to learn more or make a purchase directly from the ad.
Why Buy FAST with LG Ad Solutions?
Partnering with LG Ad Solutions for your FAST advertising campaigns provides direct access to high-value audiences with unmatched precision and transparency.
Scale on LG Smart TVs
Reach millions of devices globally. Our extensive network provides a direct path to engaged households that are actively consuming FAST content.
ACR-Powered Planning & Measurement
We use deterministic ACR data for accurate campaign planning, audience targeting, and measurement. Track real exposure and manage reach and frequency effectively.
Premium Channel Network
Access inventory across a premium network of FAST apps, including our exclusive LG Channels service, which offers hundreds of channels across every genre.
Brand Safety and Transparency
Our direct supply path ensures your ads run in a brand-safe, curated environment, eliminating concerns about fraud and providing clear insight into your ad spend.
FAST Case Studies
IG Group
Increased click-through rate (CTR) efficiency by 2.5X by maximizing share of voice and optimizing campaign performance across LG households.
Visit Myrtle Beach
Drove significant lifts in brand awareness and arrivals using LG Home Screen ads combined with dynamic creative optimization (DCO)-enabled CTV video.
Jack in the Box
Generated 7,800 QR code scans with high-impact LG Home Screen ads, showcasing strong consumer engagement and efficient response rates.
Clairol
Elevated brand awareness, purchase intent, and engagement by leveraging LG Home Screen ads to connect with target consumers directly in their living rooms.
Wells Fargo
Achieved a 17.2% incremental reach with LG CTV video and lifted aided brand awareness by 3.4 percentage points through ACR-driven Home Screen ads.
Lexus
Used LG Home Screen ads, CTV video, and Household Extend to deliver brand lift during a premium sports event, powered by ACR technology.
Spin Master (Unicorn Academy)
Achieved a 25.1% lift in brand recommendation with LG Home Screen ads and DCO-enabled CTV video, improving brand recall and audience interest.
ViX
Secured a 4.2X lift in install rates for its streaming platform through targeted LG Home Screen ad campaigns and MediaBoost measurement.
Ready to reach streamers on FAST?
Connect with engaged audiences in a premium, lean-back environment. Partner with LG Ad Solutions to launch data-driven FAST advertising campaigns that deliver proven results.
FAST Advertising FAQs
FAST is a form of streaming that offers a linear, channel-based viewing experience, similar to traditional TV, but it’s delivered over the internet and is free for viewers because it’s supported by ads.
The price for FAST ads varies based on factors like ad placement, audience targeting, and inventory demand. We offer transparent pricing models to fit different budget and campaign goals.
Available placements include in-stream video (pre-roll/mid-roll), pause ads, home screen discovery units, and interactive formats like shoppable ads and QR codes.
You can advertise across our exclusive LG Channels network as well as a curated selection of leading third-party FAST apps available on LG smart TVs.
We use our proprietary ACR data to measure deterministic exposure, incremental reach, and frequency. We also support outcome-based metrics like brand lift, store visitation, and online conversions.
Yes, we offer several programmatic buying options, including Private Marketplace (PMP) deals and Programmatic Guaranteed (PG) to secure premium inventory.
Connect with engaged audiences in a premium, lean-back environment. Partner with LG Ad Solutions to launch data-driven FAST advertising campaigns that deliver proven results.