Case Study: Unique Reach, Brand Lift & Visitation Lift

Learn how LG Ad Solutions helped Visit Myrtle Beach see a 102% increase in visitation lift

Global business travel spend is expected to recover to pre-pandemic total in 2024. How travel marketers can be ready to capture their share of this $1.4 trillion market?

As business travel returns, so does the competition. The newly-released 2023 GBTA Business Travel Index™ Outlook estimates that business travelers spend more than $1,000 per trip across a range of suppliers – airfare, lodging, meals, ground transportation and more.

You can be sure that suppliers are paying attention to capture their share. But how can we catch the traveler’s attention?

Traditionally, TV advertising was the place for big brand awareness. There’s nothing quite like the sight, sound and motion of the biggest screen in the home to bring the travel and hospitality industry to life. Likewise, as the overwhelming majority of travel decisions and transactions now happen online, marketers turn to online digital media when they want to prove results.

However, Connected TV is a gamechanger. It is still the place for great creative and compelling storytelling. Yet, it also delivers measurable results. Connected TV can deliver on the primary objectives that travel marketers are looking for. This includes campaign results such as brand lift and share of voice. But it also includes the benefits of incremental reach and frequency management based on precision targeting and granular measurement capabilities. Combine this with first- and third-party data strategies and you see real outcomes – measurable conversion, website visits, purchase behavior, and actual in-market arrivals.

Learn more about what can happen when you include Connected TV in your media mix by downloading our latest case study.

If you’re ready to optimize your next campaign across CTV, linear, and digital, reach out through the Contact Us option above.