Game Changer: Unlocking the Power of Women’s Sports Advertising in 2025

It’s no secret that advertisers love to engage with audiences through live sports. Sports can have it all: star athletes, unscripted live action, and sometimes the storylines write themselves with tied scores and only seconds left on the clock. Given the high demand for live sports, advertisers are always looking for additional live sports opportunities where they can connect with fans. Here at LG Ad Solutions, we think women’s sports is a prime opportunity to reach audiences. In fact, our internal research suggests that up to 62% of households watch women’s sports. So if you are looking to capitalize on the growing interest in women’s sports, how do you do it? . 

Data Informed Strategy via ACR 

LG Ad Solutions’ proprietary Automatic Content Recognition technology is capable of identifying what audiences are watching and to what extent. By adopting a data-driven approach, advertisers can understand sports trends, including when it makes sense to advertise within women’s sports. 

Women’s Professional Basketball 

So far in the 2025 season, the WNBA looks like a solid opportunity for advertisers as the WNBA has scored impressive tune-in numbers during the opening weeks with about 1 in 20 TVs watching the WNBA. 

In fact, the WNBA’s weekly tune-in has either been inline or exceeded the tune-in for other popular sports such as the PGA Golf Tour and NASCAR Racing. Additionally, LG Ad Solutions has previous research suggesting that advertisers can benefit from advertising in Women’s Sports. When looking at watchers of March Madness, “69% of watchers felt more positively about a brand that sponsored the women’s tournament.”

Beyond Basketball

While the WNBA has been doing well thus far in 2025, advertisers would be remiss if that was the only women’s sports they explored. While both women’s professional and college basketball does well, there are lots of opportunities in women’s sports including tennis, soccer, and mixed martial arts. 

It is also critical to avoid viewing women’s sports as merely a counterpart to men’s sports. Women can headline MMA fights such as UFC 289 where Amanda Nunes fought Irene Aldana for the Bantamweight title. And in soccer, the US Women’s National team has historically had stronger performances than their male counterparts. By lasting longer in the tournament, not only does the women’s team create buzz, but also creates more opportunities to advertise in. 

Don’t Forget FAST Channels 

LG Channels offers tons of opportunities for advertisers to reach fans of Women’s Sports within a free ad-supported environment including the NCAA Channel (where viewers can watch the stars of tomorrow) and ION, the home of the National Women’s Soccer League. And with viewers of live women’s sports expected to increase by 11.2% in 2025 (eMarketer), now is a great time for advertisers to get in the game. 

Ready to learn more about capitalizing on Women’s Sports? Contact us to learn more!