As of September, LG Ad Solutions is the exclusive provider of all LG CTV inventory and data on a worldwide basis. Our proprietary automatic content recognition (ACR) technology for precise targeting, media activation and measurement is being deployed across LG TVs globally. This will allow brands to understand TV audience viewership in their country and to optimize reach, frequency, and ad effectiveness across linear and streaming television.
This rollout will replace legacy technology from Samba TV, who until September 1, 2022 had rights to audience data from LG TVs outside the US. With LG’s own CTV advertising business growing rapidly (through LG Ad Solutions), our ACR solution is being rolled out across millions of smart TVs in 27 countries, including:
- Americas: Argentina, Brazil, Canada, and Mexico (in addition to the existing US availability).
- Europe: Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, The Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, and The United Kingdom.
- Africa: South Africa.
- Asia-Pacific: Australia, India, Indonesia, Japan, Singapore, and Thailand.
“This ACR rollout marks the next major phase of our global CTV advertising business with LG Ad Solutions. It is a highly significant moment for brands across four continents, who increasingly need to reach cord-cutters and light-TV viewers who have migrated to OTT services, and to understand incremental reach over traditional linear TV services. Now with LG Ad Solutions, brands globally can plan, activate, and measure CTV advertising using the industry’s best ACR data set to help guarantee campaign success.” – Raghu Kodige, CEO
The ACR data collection process was designed from the ground up with global and regional compliance with consumer data privacy regulations in mind. The resulting data helps brands understand, in an anonymized fashion, which TV ads have aired, or not aired, and how many times, in any given household. For brands, this means it can increase frequency levels for underexposed households, cap frequency for overexposed households, conquest households that are exposed to competitor’s ads, and more. Additionally, it informs brands and agencies which households they are missing completely due to cord-cutting.