May the 4th Be With You: Viewership Insights across the Prequel, Original, and Sequel Trilogies
Happy Star Wars Day!
The last couple of months have produced tons of new content for Star Wars fans, including:
- Obi-Wan Kenobi, a mini-series set between the prequel and original movie
- The grittier Andor, which explored the events leading up to Rogue One: A Star Wars Story
- Season 3 of the Mandalorian and the continued journey of “Mando and the kid”
Given LG Ad Solutions’ unique position to understand what content hits LG television screens via our Automatic Content Recognition (ACR), this May 4th, we will attempt to answer one of the most debated topics among Star Wars fans… What is the best trilogy across the prequels (Phantom Menace, Attack of the Clones, and Revenge of the Sith) originals (A New Hope, The Empire Strikes Back, and Return of the Jedi), and sequels (The Force Awakens, The Last Jedi, the Rise of Skywalker)?
Well, maybe we don’t want to start with such a controversial topic. But, we can get a glimpse into which Star Wars films were watched on LG TVs in 2022 and the viewership overlap between them.
Rather than looking at individual movies, we explored if a household watched at least one movie in the three (prequel, original or sequel) trilogies and created a triple venn-diagram to explore the overlap. Perhaps anticlimactically, the most popular trilogy was all three, as 37% of all Star Wars-watching households watched one movie from each trilogy. However, if households skipped one of the trilogies, it tended to be the prequels (sorry Jar-Jar Binks).
Interested in learning more about how Automatic Content Recognition can help you better understand what content your audience is consuming for better targeting? Connect with us at firstname.lastname@example.org to learn how ACR can enhance your campaign.
Happy Star Wars Day and “May the Force be with You!”