Connected TV (CTV) households love their pets. In fact, not only do more than half of all CTV households own a pet (59%) but 73% believe that pets deserve to be pampered. Additionally, CTV pet owners are a valuable audience and have a 15% higher median household income relative to their non-pet counterparts.1 So, how can advertisers effectively connect with these animal content loving households? Here at LG Ad Solutions, we used our proprietary Automatic Content Recognition (ACR) to identify animal content loving households (who watched 2+ hours of animal content in 2024-Q4) to shed light (but not fur!) on data-driven strategies that help advertisers better connect with households that adore their “four-legged friends.”
Staying Ahead of the (pet) Pack:
Animal content loving households have lots of options when it comes to caring for their pets, from food and toys to beds and medicine. In fact, on average, animal content loving households saw an average of 21 different pet brands and 112 pet ads in 2024-Q4.
Rather than chasing their tails, advertisers can use ACR to understand which TVs have seen your and your competitors’ pet ads. This allows advertisers to manage frequency among audiences who have already seen their ads, conquest against competitors, and target the unexposed!
Finding Animal Content Lovers in Wild and Unexpected Habitats:
Perhaps unsurprisingly, animal content lovers are more likely to watch content focused on animals/pets and nature/outdoors. For example, animal content lovers were 44% more likely to tune-in to the National Dog Show, one of the biggest animal-focused programs of Q4.
However, savvy advertisers can use a data-driven approach to not only reach animal content lovers in animal relevant programming, but also other genres where they are highly present. For example, the documentary, adventure, and crime genres all over-index among animal content lovers.
Through ACR, advertisers can understand their target audience both in product relevant programming and in genres that over index.
Ready to make CTV a walk in the park? Contact us to learn more!
1 MRI-Simmons 2025 August Cord Evolution Study