Women at LG Ad Solutions: Premlata Parihar, Associate Product Manager

Ladies at LG Ads Parihar

Premlata joined LG Ad Solutions straight after college and has been here for two years. An Associate Product Manager and all-round awesome teammate, Premlata brings her A-game to work every single day. Here’s a little bit about her in her own words —

Tell us a little bit about yourself and what made you decide to work at LG Ad Solutions.
Hi, I am Premlata and I joined LG Ad Solutions just after my graduation in Mechanical Engineering from IIT Madras, India. LG Ad Solutions is the first company I have worked at and it’s been an amazing experience so far. I joined LG Ad Solutions as a Business Data Analyst where I worked on linear & digital campaigns and linear & OTT attribution reports. Before joining LG Ad Solutions, I was always fascinated by the ads I saw on TV and social media, how the whole ad industry worked and how I could see ads related to my interests on social media. Here at LG Ad Solutions, I have learnt more about how the technology behind advertising works and how fast the industry is growing.

What do you love most about your job?
I love the company culture. Everyone here is very supportive and helpful. I love the job because it is full of challenges and opportunities and I get to work with intelligent people. In my role, I get to interact with multiple teams which is very helpful to get to know more about the company. Also in my role, I can see how my work directly impacts the company’s business and revenue, which is very exciting and motivates me to work more every day.
Along with my BDA role, I was given the opportunity to work on projects in fields I wanted to explore. After working on multiple projects, I finally found my interest in product management. I am happy to share that now my role has changed from Business Data Analyst to Associate Product Manager. My senior team members and peers helped me to achieve this. I love my new role as there is a lot to learn and many exciting projects to be part of.

What is your proudest accomplishment at LG Ad Solutions?
At LG Ad Solutions, I was also on the local insights team, wherein we worked on local TV and OTT attribution reports for local brands in the US. I worked on designing many internal tools which helped with automation and scaling up. I feel proud to say that I was one of the initial local insights team members when the company just launched this product in the market. I was part of this team and the whole journey where we grew to new heights and achieved milestones. I have contributed to building this team and product. This is my proudest accomplishment.

How has LG Ad Solutions helped you thrive as a woman? What advice do you have for other women?
Here at LG Ad Solutions, everyone has been very supportive. We have a club, ‘Women at LG Ad Solutions’ in which women talk about work and share experiences to learn from each other. We have company-wide discussions about gender diversity, with both employees and executives trying to find new ways to promote diversity. My message to all women is – never set boundaries for yourself. Go out and explore the fields where you want to work. You will always find the right people to help you grow and support you.