The 2025 Academy Awards Set the Stage for Brands to Shine
As viewers mark their calendar, now is the time for advertisers to make their plans to connect with millions of highly engaged viewers during TV’s biggest cultural events.
Are you ready for the Oscars on March 2nd?
US LG Smart TVs
US LG Channels FAST
US Addressable
Secondary Devices
Shows &
Movies On Demand
LG Ad Solutions offers exceptional opportunities to engage audiences through premium CTV Video and Cross-Device inventory as well as High-Impact Native Ads – all powered by proprietary first-party ACR data from more than 40 million smart TVs in the U.S.
Read on for ways to showcase your brand with LG Ad Solutions.
4 Ways to Maximize Award-Winning Impact!
1. Unlock Audience Insights with ACR Technology
LG Ad Solutions’ proprietary ACR data allows you to target viewership segments based on detailed behaviors, including ad exposure, viewing habits, and content preferences.
- Reach households tuning into awards programming like the Oscars, Grammys, or Golden Globes.
- Maximize incremental reach by engaging audiences who didn’t see your linear TV spots.
- Conquer the competition by targeting viewers exposed to competitive ads.
2. Make a Stunning First Impression with High-Impact Native Ads
Nearly 40% of Awards Show fans* discover information through their TV home screens. Put your brand front and center with LG Ad Solutions’ Native Ads, designed to command attention as soon as users power on their Smart TVs.
3. Engage Viewers Across Every Screen
With 80% of Awards Show fans multitasking* while watching, LG’s ACR technology and Identity Graph help you reach viewers on mobile, tablet, and desktop devices—extending your campaign’s reach beyond the TV screen.
* Source: LG Awards Show Viewership Survey, 2024 – Download Below!
4. Roll Out the Red Carpet for our Measurement Partners!
Ready to watch your strategies in action? We’ve teamed up with top measurement partners to deliver the insights that matter—whether you’re tracking awareness, consideration, or conversion. With the right data, we help you make award-worthy decisions and achieve blockbuster results.
Limited Time Special Offer
Unlock Premium Native Advertising
Take advantage of this unique added-value opportunity to secure prominent Home Screen Native placements. Engage consumers as soon as they power on their TV, ensuring your message stands out on the biggest screen in the home.
Restrictions apply. Subject to availability. Offer expires 3/31/2025.