Media & Entertainment brands rely on LG Ad Solutions to raise consumer awareness of the latest shows, hottest movies, best apps, and coolest games.
High Impact Day-of-Air Takeovers
Drive tune-in at every point-of-decision for viewers as they decide what to watch – leading up to and/or on the day of airing. Activate cross-device targeting to own the living room across devices.
Send viewers to the right content with the click-to functionality available with our Native ad units: Click-to CTV app, in-app deeplink, webpage, video, or overlay.
Connected QR Codes
Drive impactful second screen experiences and actions by using QR codes to extend the overall effectiveness of your CTV strategy. Encourage continued engagement with your brand on mobile devices.
Reach & Frequency Analysis
How far and often are your campaigns being seen across linear and CTV? Our reach and frequency reporting gives you details on reach across linear + CTV, providers/partners, and viewership levels.
What was the impact of the campaign on driving viewers to watch your show? Our tune-in reporting gives you details on tune-in lift and audience behavior patterns.
App Install & Launch Metrics
What was the impact of the campaign on CTV app adoption? Our app reporting gives you details on install/launch rate, duration per launch, and performance by creative.