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Direct-to-Glass Playbook For Political Marketers

Political advertisers without a direct-to-glass strategy for Connected TV risk missing out on the 65% of Likely Voters who prefer streaming. Not only are these Likely Voters exposed to streaming ads (82% use ad-supported streaming services), but half of them are willing…

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Recent Reports

The Efficiency Curve: Finding the Optimal Balance Between CTV and Linear TV Investments

Reports

Discover the insights behind 224 billion impressions across various industries to learn how small adjustments in ad allocations can drive significant improvements in campaign efficiency. In today’s fragmented TV landscape, advertisers face…

The Connected Gamer (2024 | US Edition)

The global video game market is expected to reach $500 billion in 2025 (Statista), demonstrating just how much of a role video games play in most of our lives. LG Ad Solutions conducted a new research study, entitled The Connected Gamer, to…

The Connected Gamer (2024 | Canada Edition)

Gaming Reports, Reports

The global video game market is expected to reach $500 billion in 2025 (Statista), demonstrating just how much of a role video games play in most of our lives. LG Ad Solutions conducted a new research study, entitled The Connected Gamer, to…

The Connected Gamer (2024 | UK Edition)

Gaming Reports, Reports

The global video game market is expected to reach $500 billion in 2025 (Statista), demonstrating just how much of a role video games play in most of our lives. LG Ad Solutions conducted a new research study, entitled The Connected Gamer, to…

Beauty & The Screen: CTV’s Impact on Beauty & Grooming Shopping

Reports

The US beauty and grooming market is expected to surpass $100 billion in 2024 (per Statista), emphasizing the foundational role that beauty and grooming products play in our lives. LG Ad Solutions conducted a study entitled Beauty & The…

Beyond the Brackets: March Madness Viewer Behavior and Engagement on CTV

Reports

In addition to being one of the craziest sporting events of the year, the March Madness Tournament also represents a valuable opportunity for brands to connect with fans throughout the tournament. LG Ad Solutions' TV Tentpole Reports explore…