Sign up for the “Political Advertising Need to Know” Newsletter
Sent every two weeks.
Get direct access to the latest political insights and announcements from LG Ad Solutions.
Direct-to-Glass Playbook For Political Marketers
Political advertisers without a direct-to-glass strategy for Connected TV risk missing out on the 65% of Likely Voters who prefer streaming. Not only are these Likely Voters exposed to streaming ads (82% use ad-supported streaming services), but half of them are willing…
Recent Reports
The Inclusive Screen 2025: Hispanic Americans – A Look into CTV Usage and Preferences
Hispanic American households are driving connected TV forward. They’re making smart viewing ch…
The Inclusive Screen 2025: Black Americans – A Look into CTV Usage and Preferences
Black American households are shaping the future of connected TV. They are setting budgets, searchin…
The Inclusive Screen 2025: Asian Americans – A Look into CTV Usage and Preferences
Asian American households are redefining the connected TV experience. They are exploring content tha…
The Inclusive Screen 2025: LGBTQ+ Americans – A Look into CTV Usage and Preferences
LGBTQ+ households are redefining the connected TV experience. They are curating content that resonat…
The Big Shift 2025 | Australia Edition
As consumers continue to shift to streaming TV for more control over their viewing and seemingly inf…
Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2025
The winter holidays are just a few months away, and smart holiday shoppers are already preparing the…