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Direct-to-Glass Playbook For Political Marketers

Political advertisers without a direct-to-glass strategy for Connected TV risk missing out on the 65% of Likely Voters who prefer streaming. Not only are these Likely Voters exposed to streaming ads (82% use ad-supported streaming services), but half of them are willing…

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Recent Reports

Going for the Advertising Gold

Connected TV Trends, Entertainment, TV Audience Analysis, TV Measurement, TV Technology

From the pageantry of the Opening Ceremonies, to seeing who wins the final medal, here at LG Ad Solutions we are eagerly anticipating the 2024 Olympic Games in Paris later this summer (especially because the last Summer Olympics were delayed…

Hot Dog-based Advertising Lessons

TV Audience Analysis, TV Measurement

Americans tend to celebrate the 4th of July in different ways. Some go to the pool, others watch fireworks. However, if you are a competitive eater, the 4th of July may be the biggest day of the year. Every 4th of July, Nathan’s Famous hosts…

Revisiting the Fallout Franchise: Exploring TV Shows’ Impact on Gaming Resurgence

Entertainment, TV Measurement

Historically, studios have struggled to convert video games into successful TV shows and movies (for example, the Prince of Persia movie), but have had more recent success across both streaming (The Last of Us) and movie theaters (The Super…

The Art of Timely Messaging: Insights from Alcohol and Wellness Advertising Trends

TV Measurement, Uncategorized

Advertisers are constantly striving to share compelling messages with their target audiences. However, both targeting and messaging can fall flat if the timing is off and the audience is not ready to engage. To explore the importance of timing…

Adapting CTV to Day of Week Realities

TV Measurement, TV Technology

A family in the living room is gathered around the TV on a Sunday night. They are waiting for the evening football game to kick-off or are perhaps channel surfing before their favorite news segment kicks on. And if you are an advertiser in 2024…

Mastering the (March) Madness: Lessons for Advertisers

TV Audience Analysis, TV Measurement

March Madness is a crazy time of year for sports fans. If your team made the Big Dance, there is the hope that this is the year where you make a run to the Final Four and win it all. And even if your team didn’t make the tournament (there…

Sign up for the “Political Advertising Need to Know” Newsletter

Direct-to-Glass Playbook For Political Marketers

Recent Reports

Going for the Advertising Gold

Hot Dog-based Advertising Lessons

Revisiting the Fallout Franchise: Exploring TV Shows’ Impact on Gaming Resurgence

The Art of Timely Messaging: Insights from Alcohol and Wellness Advertising Trends

Adapting CTV to Day of Week Realities

Mastering the (March) Madness: Lessons for Advertisers

Latest Articles

Going for the Advertising Gold

Hot Dog-based Advertising Lessons

Revisiting the Fallout Franchise: Exploring TV Shows’ Impact on Gaming Resurgence

The Art of Timely Messaging: Insights from Alcohol and Wellness Advertising Trends

Adapting CTV to Day of Week Realities

Mastering the (March) Madness: Lessons for Advertisers

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