New São Paulo-based team to drive CTV advertising innovation in Latin America’s largest market
SÃO PAULO, BRAZIL – September 9, 2025 – LG Ad Solutions, a global leader in advanced advertising for Connected TV (CTV), today announced its official expansion into Brazil with the appointment of Renato Citelli as Commercial Director, Brazil as well as the expansion of their team with the hiring of Fabiana Cassim, Bruna Alves and Alex Tavares for the sales and account management teams.
LG Ad Solutions is the advertising technology division of LG Electronics, delivering high-impact, data-driven campaigns across the expansive LG TV ecosystem. With tens of millions of LG Smart TVs in households across Brazil, the company is unlocking a powerful opportunity for brands to connect with consumers at scale—directly on the biggest screen in the home. Advertisers can now reach viewers at every stage of their viewing journey with native, video, and high-impact interactive formats powered by LG’s deterministic first-party viewership data.
Based in São Paulo, Renato will lead regional strategy and growth, introducing LG Ad Solutions’ premium Smart TV advertising capabilities and proprietary data to one of the world’s fastest-growing CTV markets. Citelli brings 25 years of experience in media and advertising, with previous leadership roles at Yahoo!, Samsung Ads and ShowHeroes. He will report to Ed Wale, VP of International at LG Ad Solutions.
“CTV in Brazil is at a tipping point—audiences are embracing streaming at scale, and advertisers are demanding more transparency, accountability, and impact,” said Renato Citelli, Commercial Director, Brazil at LG Ad Solutions. “With LG Ads’s unique combination of scale, premium audiences, and deterministic viewing data, we’re bringing something truly differentiated to the market. I’m excited to help brands unlock the full potential of Connected TV and drive measurable results.”
The launch in Brazil marks the next step in LG Ad Solutions’ international expansion across key global markets, bringing its unique combination of TV OEM data, native ad formats, and cross-screen measurement to advertisers who want to unify brand building and performance marketing.
“Brazil represents one of the most dynamic media markets in the world, with rapid adoption of CTV and a vibrant advertising community,” said Ed Wale, VP of International at LG Ad Solutions. “With Renato’s leadership and a strong team on the ground, we are excited to deliver a differentiated CTV offering built on data, scale, and viewer-first experiences to brands across the region.”
About LG Ad Solutions
LG Ad Solutions, incorporated as Alphonso Inc., is a global leader in advanced advertising for Connected TV and cross-screen devices, driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators unparalleled scale, reach, and personalized precision on the largest screen in the home.
For media inquiries:
Angela Hoye
press@lgads.tv