Programmatic TV Advertising
Automate your TV ad buying with data-driven campaign control and real-time audience targeting. LG Ad Solutions connects you to premium inventory, addressable targeting, and transparent, measurable results.
What Is Programmatic TV Advertising?
Programmatic TV advertising is the automated buying and selling of television ad inventory. Unlike the traditional method of negotiating ad buys directly, programmatic TV uses software platforms to purchase ad space in real time. This process allows for data-driven decisions, enabling advertisers to target specific audiences with greater precision and efficiency. It brings the targeting and measurement capabilities of digital advertising to the television screen, making programmatic TV ads a powerful tool for modern marketers.
Programmatic TV Ads and Placements
In-Stream Video
Place pre-roll and mid-roll video ads within free ad-supported streaming TV (FAST) content to capture viewer attention during natural breaks.
Pause Ads
Use full-screen, high-engagement static ads that appear when a viewer pauses their content, ensuring high visibility.
Home Screen Units
Gain prominent placement with discovery and featured tiles on the LG smart TV home screen, reaching viewers as they search for content.
Programmatic TV Advertising Features
Advanced Targeting
Premium Placements
Interactive Formats
Measurable Results
How to Buy Programmatic TV Ads
1. Managed Service
Collaborate with our expert team for hands-on support in planning, executing, and optimizing your programmatic TV ad campaigns.
2. Private Marketplace (PMP)
Gain access to our premium inventory through private deals that offer flexible and precise targeting capabilities.
3. Programmatic Guaranteed (PG)
Secure premium, reserved inventory with guaranteed delivery, ideal for high-priority campaigns.
Why Choose LG Ad Solutions for Programmatic TV Buying?
LG Ad Solutions offers a distinct advantage for your programmatic TV buying strategy by providing direct access to premium, fraud-free inventory at scale. Our platform is built for performance and transparency.
Premium Inventory
Access premium ad placements across LG Channels and top-tier CTV applications. Our platform connects you with high-impact environments on millions of smart TVs, ensuring your message reaches engaged viewers in a professional setting.
Global OEM Reach
Leverage our expansive global footprint to scale your campaigns effectively. By utilizing hardware-level data from millions of LG smart TVs, you can target diverse audiences worldwide with a level of precision that traditional TV cannot match.
Deterministic Targeting
Use proprietary Automatic Content Recognition (ACR) technology to reach specific households. This deterministic data allows for more accurate targeting based on actual viewing habits, reducing wasted spend and improving overall campaign relevance.
Transparent and Secure Buying
Protect your brand with a curated, fraud-free supply path that prioritizes safety and clarity. Our direct buying model eliminates hidden fees, providing you with a transparent pricing structure and measurable outcomes like conversion lift.
Programmatic TV Advertising Case Studies
IG Group
Increased click-through rate (CTR) efficiency by 2.5X by maximizing share of voice and optimizing campaign performance across LG households.
Visit Myrtle Beach
Drove significant lifts in brand awareness and arrivals using LG Home Screen ads combined with dynamic creative optimization (DCO)-enabled CTV video.
Jack in the Box
Generated 7,800 QR code scans with high-impact LG Home Screen ads, showcasing strong consumer engagement and efficient response rates.
Clairol
Elevated brand awareness, purchase intent, and engagement by leveraging LG Home Screen ads to connect with target consumers directly in their living rooms.
Wells Fargo
Achieved a 17.2% incremental reach with LG CTV video and lifted aided brand awareness by 3.4 percentage points through ACR-driven Home Screen ads.
Lexus
Used LG Home Screen ads, CTV video, and Household Extend to deliver brand lift during a premium sports event, powered by ACR technology.
Spin Master (Unicorn Academy)
Achieved a 25.1% lift in brand recommendation with LG Home Screen ads and DCO-enabled CTV video, improving brand recall and audience interest.
ViX
Secured a 4.2X lift in install rates for its streaming platform through targeted LG Home Screen ad campaigns and MediaBoost measurement.
Why Programmatic TV Is a Smarter Choice
Programmatic TV advertising provides significant advantages over traditional linear TV by replacing manual negotiations and broad demographic targeting with an automated, data-driven approach. This shift enables real-time buying and optimization, allowing campaigns to be more flexible and responsive. Advertisers can adjust strategies on the fly, ensuring their message reaches the right audience at the right time.
With programmatic, you also gain access to household-level targeting and detailed cross-platform analytics. This level of precision makes TV ad spend more efficient and measurable, providing deeper insights into campaign performance. By leveraging data and automation, programmatic TV transforms how brands connect with viewers, delivering more impactful and cost-effective advertising.
Start Your Programmatic TV Advertising Journey Today
Programmatic TV Advertising FAQs
Programmatic TV is the use of automated technology to buy and sell television advertising. It replaces manual negotiations with a data-driven process, allowing for more efficient and targeted ad placements.
Programmatic TV uses automated, real-time bidding and precise household-level targeting, while linear TV relies on manual upfront buys and broad demographic targeting. Programmatic offers greater flexibility and more granular measurement.
Targeting options include viewer interests, content consumption habits, and household demographics, all powered by our proprietary ACR data. This allows you to reach specific audience segments with relevant messaging.
Yes. Programmatic buying is a primary method for running addressable campaigns on connected TVs, offering the scale and precision needed to reach streaming audiences effectively.
Costs can vary based on targeting parameters, inventory, and demand. However, the efficiency of programmatic buying often leads to a better return on investment compared to traditional methods by reducing wasted impressions.
Success is measured through a combination of digital engagement metrics (VCR, CTR), reach and frequency analysis, and outcome-based reporting, including website visitation, foot traffic lift, and sales data.