And the Award Goes to…CTV!
Awards Show Viewer Behavior and Engagement on CTV
In addition to Awards Shows (like the Oscars or Grammys) celebrating the accomplishments of actors and artists, they also represent a valuable opportunity for brands to connect with potential shoppers.
TV Tentpole Reports explore how Connected TV audiences engage with time-specific content and different CTV-based strategies advertisers can use to connect with these audiences.
Among the report’s findings:
- A Preference for Live. 74% of Awards Show Fans prefer to watch live (with 44% typically watching via streaming).
- Pre-Show Engagement Opportunities. Award shows start on the red carpet as nearly 2 in 3 Awards Show Fans plan to watch red carpet pre-shows.
- Award Show Fragmentation. Given that award shows can air on different combinations of broadcast, cable, and streaming, it is no surprise that nearly 1 in 2 award show audiences are unsure when or where to watch award shows.
- Luxury Shoppers. 69% of Awards Show Fans purchased a luxury product within the last 12 months.
For more information on Awards Show viewership trends, download the full report today!
