Commercials & Classrooms: TV’s Impact on Back-to-School Shopping

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The bell has rung, and class is in session for back-to-school shopping this upcoming school year. LG Ad Solutions’ study, entitled Commercials & Classrooms: TV’s Impact on Back-to-School Shopping and fielded in May 2024 to 778 US parents, highlights TV viewing and shopping behaviors of parents and their children as families begin to think about the next school year.

Among the report’s findings:

  • Family time is streaming time. 59% of parents’ TV time is spent co-viewing with their children, and 90%+ parents prefer streaming TV when co-viewing.
  • Early bird gets the worm. Most parents start shopping one month before the school year starts, but 30% start in May to get a head start on the following school year.
  • Online back-to-school shopping is growing. 1 in 4 parents prefer shopping online for school supplies, primarily for a better experience, lower prices and wider selection of products.

For more information on back-to-school shopping and related TV ads, download the full report today!

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