Canada CTV Report – The Big Shift

The latest edition of our study, ‘CTV: The Big Shift’, dives into Canadian consumer preferences and attitudes towards CTV. The report explores how 88% of internet users are reachable via CTV, providing a massive opportunity for advertisers to tap into engaged audiences. The majority of CTV viewers prefer watching content on ad-supported apps, further opening doors for marketers looking to connect with responsive and receptive target audiences. To learn more, download the full Canada CTV Study.