“Enhanced Ads: The Actionable Format (Canada)” explores consumer behavior and perceptions regarding various types of enhanced ads. These ads employ dynamic creative optimization through the use of data signals such as location, weather, QR codes, and sports games. The study reveals that enhanced ads are popular, with 84% of Canadian viewers saying they like enhanced ads and more than half (52%) willing to engage with them.
Additionally, the study thoroughly examines each ad format in terms of engagement, favorability, and purchase intent. Notably, interactive ads emerge as a favorite among Canadian viewers, with 62% expressing a preference for them over static or regular video ads. To read the full study, download the report.