Political advertisers without a direct-to-glass strategy for Connected TV risk missing out on the 65% of Likely Voters who prefer streaming. Not only are these Likely Voters exposed to streaming ads (82% use ad-supported streaming services), but half of them are willing to change their minds when presented with new information. Additionally, Political Advertisers can take advantage of Connected TV’s Enhanced Ad formats such as QR codes to encourage political action such as connecting voters to a candidate’s website or driving donations.
In the ‘Direct-to-Glass Playbook For Political Marketers’ LG Ad Solutions surveyed over 1,000 Likely Voters who own a Connected TV to understand how viewers interact with political ads and what they respond to. To read the full report, download below.