The pandemic created both historic unemployment and a surplus of funds with commuting and leisure activity at a standstill. How have financial services brands changed their TV advertising strategy in line with consumption patterns? In Q2’21, the financial services industry reduced both TV ad units and impressions as compared to the previous year. Which were the top networks and shows for financial service advertisers? To know more, download our report.
In this report you will find:
- Category spend trends
- Competitive insights
- Actionable audience insights across linear & streaming TV
- Reach and frequency trends across audience segments